Impressions and TRP Calculator

Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:

How many TRPs does xx impressions equate to in my market?

How many impressions do I need to get to xx TRPs in my market?

Know the terms, measurements and best practices you need to plan a multichannel campaign.

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TRP To Online Impression Calculator

Note: Selecting multiple age groups will give you the total combined impression count for all age groups
Desired TRPs
Calculated Online Impressions