What We Do

Trust is rare in today’s digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients’ needs — and no one else’s. Honestly Smart Digital. Advertising that drives real impact.

Digital Media Services

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Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.

Multi-Location Services

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With turnkey digital programs, we bring big-market execution and strategy to the local level, scaling customized offers across hundreds of individual markets.

Prove Your Advertising Works

New book connects digital marketing to real financial results

Closing the gap between digital media metrics and your organization’s bottom line starts here. Prove Your Advertising Works helps CMOs connect the dots between digital marketing and business results with confidence.

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Real Value

RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

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Why You’ll Love Working With Us

We employ the brightest minds

Our workplace has been recognized as a best place to work by Glassdoor, the Society for Human Resources (SHRM) and Great Places to work. Our employees who choose to work here, stay here, which means you get experienced knowledge and continuity on your accounts plus the peace of mind that what you share with us, stays with us.

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Industry Recognition

We’ve been recognized at The Drum’s Digital Trading Awards USA for the past three years in a row. In 2018, we received a commendation for Most Effective Programmatic Media Partnership, a category we won in both 2017 and 2016. In 2016, we also took home the top award of the night, the Grand Prix.

Drum Award 2016

Driving Pensacola Tourism Through Digital Innovation

industry recognition travel
Case Study

Real Results: Travel

With an omnichannel approach, we delivered a 26%+ increase in annual visitor spending for our regional tourism client.

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Innovation Spurs Lead Generation for Cable Industry Group

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Case Study

Real Results: Telecom

Over the past year, we delivered an 80% increase in leads while also delivering a 79% decrease in CPL.

drum award logo 2017

Beating Cancer Together Through Digital Partnership

Case Study

Real Results: Healthcare

We delivered a 196% increase in site traffic and a 252% increase in display activity.

In the Know

Subscribe to our blog and keep up with the latest topics and trends in programmatic media. Educate yourself on media planning, tactics and strategy. Learn more about our culture.

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Does Paid Social Work? (A Case Study)

Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here’s what we found.
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Top 7 Data Strategy Acronyms Explained

Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
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Digital Marketing News Roundup: November 2019

Are you on top of the latest digital marketing news? Scan our expertly compiled list of the most interesting news of the day.
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Jay Friedman Talks New Book on Money for Lunch (Audio Interview)

Jay Friedman spoke with Bert Martinez in this Money for Lunch online radio episode. Listen in to hear Jay talk about key digital advertising trends, his background, and his new book, Prove Your Advertising Works.
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In the News

Goodway leaders offer insight, experience and editorial on many topics to leading publications.

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