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Goodway Group
Home2018-11-30T12:35:22+00:00

What We Do

Trust is rare in today’s digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients’ needs — and no one else’s. Honestly Smart Digital. Advertising that drives real impact.

Digital Media Services

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Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.

Multi-Location Services

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With turnkey digital programs, we bring big-market execution and strategy to the local level, scaling customized offers across hundreds of individual markets.

Auto Purchase Attribution

Solving the attribution gap for auto advertisers

Remove the guesswork from attribution. Our proprietary reporting connects impressions to auto sales, showing auto advertisers how their advertising impacts their bottom line.

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Auto Purchase Attribution
Real Value

RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

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Why You’ll Love Working With Us

We employ the brightest minds

Our workplace has been recognized as a best place to work by Glassdoor, the Society for Human Resources (SHRM) and Great Places to work. Our employees who choose to work here, stay here, which means you get experienced knowledge and continuity on your accounts plus the peace of mind that what you share with us, stays with us.

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Industry Recognition

We’ve been recognized at The Drum’s Digital Trading Awards USA for the past three years in a row. In 2018, we received a commendation for Most Effective Programmatic Media Partnership, a category we won in both 2017 and 2016. In 2016, we also took home the top award of the night, the Grand Prix.

Drum Award 2016

Driving Pensacola Tourism Through Digital Innovation

industry recognition travel
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Case Study

Real Results: Travel

With an omnichannel approach, we delivered a 26%+ increase in annual visitor spending for our regional tourism client.

drum award logo 2017

Innovation Spurs Lead Generation for Cable Industry Group

industry recognition telecom
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Case Study

Real Results: Telecom

Over the past year, we delivered an 80% increase in leads while also delivering a 79% decrease in CPL.

drum award logo 2017

Beating Cancer Together Through Digital Partnership

Healthcare
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Case Study

Real Results: Healthcare

We delivered a 196% increase in site traffic and a 252% increase in display activity.

In the Know

Subscribe to our blog and keep up with the latest topics and trends in programmatic media. Educate yourself on media planning, tactics and strategy. Learn more about our culture.

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Tips for a High-Scoring March Madness Advertising Strategy

Play the odds with a high-scoring March Madness advertising strategy. Here are four things you can do now to get ready for the big dance.
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Ad Exchanger

Goodway Group Creates Its Own Low-Fee Supply Path to PubMatic

Goodway is excited to announce a first-of-its-kind fully transparent, agency-controlled SSP fee deal with exchange PubMatic via this AdExchanger exclusive.
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Digital Display Advertising 2019

In this eMarketer report, Amy Manus, Goodway’s regional vice president of the Southeast region, talks about why security and privacy around consumer data should be 2019 best practices rather than simply nice-to-haves. 
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The Drum

Actually, It’s Your Fault: a Contrarian’s View of Today’s Ad Tech Challenges

In his recent article for The Drum, our president Jay Friedman talks about the industry’s ad tech problems and how marketers can work together to produce a more thriving ad tech ecosystem going into 2019.
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In the News

Goodway leaders offer insight, experience and editorial on many topics to leading publications.

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Download Library

Enjoy access to our resources and publications.

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