Goodway Group
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What We Do

Trust is rare in today’s digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients’ needs — and no one else’s. Honestly Smart Digital. Advertising that drives real impact.

Digital Media Services

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Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.

Multi-Location Services

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With turnkey digital programs, we bring big-market execution and strategy to the local level, scaling customized offers across hundreds of individual markets.

RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

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Why You’ll Love Working With Us

We employ the brightest minds

Our workplace has been recognized as a best place to work by Glassdoor, the Society for Human Resources (SHRM) and Great Places to work. Our employees who choose to work here, stay here, which means you get experienced knowledge and continuity on your accounts plus the peace of mind that what you share with us, stays with us.

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Industry Recognition

For the past two years, we have been awarded Most Effective Programmatic Media Partnership at The Drum’s Digital Trading Awards USA. For 2016, we took home the top award of the night, the Grand Prix.

Drum Award 2016

Driving Pensacola Tourism Through Digital Innovation

Case Study

Real Results: Travel

With an omnichannel approach, we delivered a 26%+ increase in annual visitor spending for our regional tourism client.

drum award logo 2017

Innovation Spurs Lead Generation for Cable Industry Group

Case Study

Real Results: Telecom

Over the past year, we delivered an 80% increase in leads while also delivering a 79% decrease in CPL.

In the Know

Subscribe to our blog and keep up with the latest topics and trends in programmatic media. Educate yourself on media planning, tactics and strategy. Learn more about our culture.

For Every Generation of Dads, a Father's Day Video Tribute

For Every Generation of Dads, a Father’s Day Video Tribute

As a third-generation family-owned company, Goodway knows the importance of championing family values. Here’s to our hardworking #GoodwayDads: a Father’s Day video tribute.
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MarTechSeries Mar Tech Series

TechBytes With Scotty Pate, Data Scientist, Goodway Group

MarTech Series interviewed our Data Scientist Scotty Pate about how he thinks AI-based marketing automation strategies will fare in 2018.
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Why Digital Media Is the First Franchisee-Friendly Medium

Why Digital Media Is the First Franchisee-Friendly Medium

In this QSR Magazine byline, Jay explains why digital media now offers greater measurement and sophisticated tools to franchisees than any other form of advertising available.
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Ad Exchanger

The Open Exchange’s Value Prop Keeps Getting Better

In AdExchanger’s “The Sell Sider” column, our COO Jay Friedman writes about how open exchanges are having a renaissance due to efforts like Ads.txt and explains why private marketplaces (PMPs) are programmatic advertising’s biggest time suck.
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In the News

Goodway leaders offer insight, experience and editorial on many topics to leading publications.

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