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Goodway Group
Home2018-07-25T12:17:19+00:00

What We Do

Trust is rare in today’s digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients’ needs — and no one else’s. Honestly Smart Digital. Advertising that drives real impact.

Digital Media Services

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Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.

Multi-Location Services

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With turnkey digital programs, we bring big-market execution and strategy to the local level, scaling customized offers across hundreds of individual markets.

RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

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Why You’ll Love Working With Us

We employ the brightest minds

Our workplace has been recognized as a best place to work by Glassdoor, the Society for Human Resources (SHRM) and Great Places to work. Our employees who choose to work here, stay here, which means you get experienced knowledge and continuity on your accounts plus the peace of mind that what you share with us, stays with us.

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Industry Recognition

For the past two years, we have been awarded Most Effective Programmatic Media Partnership at The Drum’s Digital Trading Awards USA. For 2016, we took home the top award of the night, the Grand Prix.

Drum Award 2016

Driving Pensacola Tourism Through Digital Innovation

industry recognition travel
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Case Study

Real Results: Travel

With an omnichannel approach, we delivered a 26%+ increase in annual visitor spending for our regional tourism client.

drum award logo 2017

Innovation Spurs Lead Generation for Cable Industry Group

industry recognition telecom
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Case Study

Real Results: Telecom

Over the past year, we delivered an 80% increase in leads while also delivering a 79% decrease in CPL.

In the Know

Subscribe to our blog and keep up with the latest topics and trends in programmatic media. Educate yourself on media planning, tactics and strategy. Learn more about our culture.

Adweek

How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying

In this Adweek article, our President Jay Friedman shares three considerations for consultancies that plan to move into programmatic.
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Man and Woman Staring at Tablet in Office

Clicks Are Dead

Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
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Digital Marketing

Digital Marketing

In his Franchising Today article, our President Jay Friedman talks about how franchisees should work within their parent brand framework and use targeting to get the best return.
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Smiling businesswoman holding tablet

Facebook Fallout: What Smart Marketers Are Doing Now

Is it business as usual for Facebook marketers? After the flurry of recent Facebook scandals and changes, here are four things smart marketers are doing now.
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In the News

Goodway leaders offer insight, experience and editorial on many topics to leading publications.

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Download Library

Enjoy access to our resources and publications.

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