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Goodway Group
Home2018-11-30T12:35:22+00:00

What We Do

Trust is rare in today’s digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients’ needs — and no one else’s. Honestly Smart Digital. Advertising that drives real impact.

Digital Media Services

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Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.

Multi-Location Services

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With turnkey digital programs, we bring big-market execution and strategy to the local level, scaling customized offers across hundreds of individual markets.

Auto Purchase Attribution

Solving the attribution gap for auto advertisers

Remove the guesswork from attribution. Our proprietary reporting connects impressions to auto sales, showing auto advertisers how their advertising impacts their bottom line.

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Auto Purchase Attribution
Real Value

RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

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Why You’ll Love Working With Us

We employ the brightest minds

Our workplace has been recognized as a best place to work by Glassdoor, the Society for Human Resources (SHRM) and Great Places to work. Our employees who choose to work here, stay here, which means you get experienced knowledge and continuity on your accounts plus the peace of mind that what you share with us, stays with us.

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Industry Recognition

We’ve been recognized at The Drum’s Digital Trading Awards USA for the past three years in a row. In 2018, we received a commendation for Most Effective Programmatic Media Partnership, a category we won in both 2017 and 2016. In 2016, we also took home the top award of the night, the Grand Prix.

Drum Award 2016

Driving Pensacola Tourism Through Digital Innovation

industry recognition travel
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Case Study

Real Results: Travel

With an omnichannel approach, we delivered a 26%+ increase in annual visitor spending for our regional tourism client.

drum award logo 2017

Innovation Spurs Lead Generation for Cable Industry Group

industry recognition telecom
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Case Study

Real Results: Telecom

Over the past year, we delivered an 80% increase in leads while also delivering a 79% decrease in CPL.

drum award logo 2017

Beating Cancer Together Through Digital Partnership

Healthcare
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Case Study

Real Results: Healthcare

We delivered a 196% increase in site traffic and a 252% increase in display activity.

In the Know

Subscribe to our blog and keep up with the latest topics and trends in programmatic media. Educate yourself on media planning, tactics and strategy. Learn more about our culture.

Take a look at how the holidays add up for our team

Infographic: Holiday Shopping and Traditions Unwrapped

The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
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pine tree with snow and the word, peace

Happy Holidays From Our Family to Yours

During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
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Ad Exchanger

What We’ve Already Learned From Direct-to-Consumer Companies

In his AdExchanger Data-Driven Thinking article, Jay explains how traditional consumer brands and retailers must take a new-era advertising and marketing approach to stay ahead of direct-to-consumer competitors.
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2018 Header Bidding Trends: The Update You Need to Read

2018 Header Bidding Trends: The Update You Need to Read

With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.
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In the News

Goodway leaders offer insight, experience and editorial on many topics to leading publications.

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Download Library

Enjoy access to our resources and publications.

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