What We Do

Trust is rare in today’s digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients’ needs — and no one else’s. Honestly Smart Digital. Advertising that drives real impact.

Digital Media Services

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Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.

Multi-Location Services

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With turnkey digital programs, we bring big-market execution and strategy to the local level, scaling customized offers across hundreds of individual markets.

Prove Your Advertising Works

New book connects digital marketing to real financial results

Closing the gap between digital media metrics and your organization’s bottom line starts here. Prove Your Advertising Works, a 2020 Gold Stevie® award winner, helps CMOs connect the dots between digital marketing and business results with confidence.

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PYAW
Real Value

RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

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RealValue® Advertising Platform

Industry-leading technology that drives 26% better campaign performance

Get more value from every impression. With pre-bid quality controls that reduce waste, algorithms that drive performance and in-depth reporting that delivers insights, we are able to run efficient and impactful programmatic media buys.

Learn More
Real Value

Why You’ll Love Working With Us

We employ the brightest minds

Our workplace has been recognized as a best place to work by Glassdoor, the Society for Human Resources (SHRM) and Great Places to work. Our employees who choose to work here, stay here, which means you get experienced knowledge and continuity on your accounts plus the peace of mind that what you share with us, stays with us.

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Industry Recognition

We’ve been recognized at The Drum’s Digital Trading Awards USA for the past three years in a row. In 2018, we received a commendation for Most Effective Programmatic Media Partnership, a category we won in both 2017 and 2016. In 2016, we also took home the top award of the night, the Grand Prix.

Drum Award 2016

Driving Pensacola Tourism Through Digital Innovation

industry recognition travel
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Case Study

Real Results: Travel

With an omnichannel approach, we delivered a 26%+ increase in annual visitor spending for our regional tourism client.

drum award logo 2017

Innovation Spurs Lead Generation for Cable Industry Group

industry recognition telecom
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Case Study

Real Results: Telecom

Over the past year, we delivered an 80% increase in leads while also delivering a 79% decrease in CPL.

drum award logo 2017

Beating Cancer Together Through Digital Partnership

Healthcare
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Case Study

Real Results: Healthcare

We delivered a 196% increase in site traffic and a 252% increase in display activity.

In the Know

Subscribe to our blog and keep up with the latest topics and trends in programmatic media. Educate yourself on media planning, tactics and strategy. Learn more about our culture.

Say Goodbye to Cookies

5 Ways Brands Can Get Ready To Say Goodbye to Cookies

Ready to kick cookies to the curb? Here’s an overview of what the ad tech industry is doing now and 5 ways brands can get ready to say goodbye to cookies.
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AdWeek

Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Amanda Martin, VP of enterprise partnerships, offers her insights on the evolution of log-level data, and how its being utilized as a bidding strategy facilitator today in this Adweek piece.
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ExchangeWire

Captify’s Programmatic Search IntelligenceMarks Paradigm Shift in Programmatic Efficiency

Captify and PubMatic’s partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.
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AdExchanger

The Next Phase In SPO Is Based On Value Creation

Michael Shaughnessy, SVP, Operations & Partnerships at Kargo, discusses Jay Friedman’s perspective around programming spending and the ISBA report in this AdExchanger article.
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Goodway leaders offer insight, experience and editorial on many topics to leading publications.

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