From Linear TV to Retail Media: How Goodway Helped Left Hand Agency Prepare for What's Next
A two-year transformation that positioned an indie agency for long-term growth in retail and CPG.
Shattering Lead Goals for Anytime Fitness
Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.
Challenge
New Year’s can be a make-it-or-break-it time for the fitness industry. Anytime Fitness aimed to drive new membership leads with its annual New Year’s promotion, with hopes of surpassing its prior year’s performance.
Strategy
Our integrated digital strategy reached Anytime Fitness prospects across Paid Social, Paid Search, Display and CTV. We held daily client “war room” meetings to discuss real-time campaign optimizations and coordinate actions.
Results
The New Year’s campaign was a tremendous success. Anytime Fitness surpassed its lead goal by 304% and saw a 219% increase in YoY digital lead generation in the month of January and a 110% increase in walk-in leads.
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Recognition
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Goodway Group has been an essential partner for us from day one. Their approach to strategy creation and media execution is world-class and their team operates with transparency, honesty and a sense of pride for the work.
Christian Betancourt
Director, Demand Generation (Paid, Social & Local Media), Anytime Fitness
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