Honey Dew Increases Store Visits Using Waze Ads

Most Honey Dew customers purchase their food and drinks as impulse buys when they’re on the road. But not all current or prospective customers were aware of their locations, and Honey Dew faced steep competition from another large brand in their category. This coffee shop chain wanted to increase brand awareness to a wider audience segment and make sure that drivers knew Honey Dew was nearby when they’d be likely to make a purchase.

Honey Dew worked with Goodway and their agency partner, Mediaworks, to experiment with different kinds of Waze Ad options to reach drivers near their locations. We used Takeovers, Promoted Search and other ad formats like Branded Pins to grow Honey Dew’s brand awareness and encourage visitors to stop by their stores. We helped Honey Dew find optimal approaches to generate business with younger consumers.

Testing different Waze Ads paid off. Honey Dew found which mix and types of ads worked the best, increased visits to their stores, surpassed industry benchmarks, and grew their customer base with millennial and Gen Z drivers. Because of the success of their ad performance, Honey Dew decided to invest more in Waze and expand their advertising strategy with Goodway and Mediaworks to continue keeping their brand top of mind with the right audience.