Goodway Delivers Dynamic Creative 5x Faster for Auto OEMs

Goodway works with several automotive OEMs as a trusted multi-location partner, executing LMA advertising efforts at the regional and local levels. Our in-house creative services team creates dynamic creative assets at scale unique to each dealership in various formats from display to CTV ads with OfferIQ®, our custom video creative overlay. Goodway previously leveraged a different DCO platform but wanted to find another solution to increase operational efficiency and boost the creative performance of the ads for our clients.

After evaluating several DCO platforms, Goodway ultimately selected Innovid as our new platform for several reasons. Innovid allowed Goodway to use the platform in a purely self-service fashion, providing more room for customization. Additionally, the platform interface allowed for a more structured and condensed setup and management of campaigns.

With Goodway’s internal expertise and the Innovid platform, the automotive OEMs can rest assured that their robust advertising campaigns are reaching their desired goals and then some. Using Innovid helped our team to bring more operational efficiency to the campaigns and increase the speed to market for our ads. Notably, the creative versions of ads render up to 5x faster during peak demand times — a necessity since offers change so quickly in the automotive industry, and getting offers into market quickly is vital for success.