AI Search: The Next Era Is Here — Are You Ready?

From SEO to GEO, discover strategies that prepare you for the next wave of search.

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About this guide

This Goodway Group POV explores how AI is reshaping search behavior, advertising, and strategy. It explains the shift from traditional search engines toward AI-powered discovery tools like Google’s AI Overviews, Bing Copilot, Meta AI, ChatGPT, and Perplexity, highlighting how these platforms are changing how consumers find information and how brands must respond.

What you'll learn

The Rise of AI Search

AI search traffic has surged by 80% year-over-year, signaling a major shift in consumer habits. By 2028, AI search is projected to surpass traditional search in driving traffic.

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Advertising in AI Search

New ad formats are emerging and AI search ad budgets are expected to exceed 13% of global search spend by 2029.

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Organic AI Visibility

Brands must adapt SEO into Generative Engine Optimization (GEO), ensuring their content becomes the AI’s “preferred answer.”

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