Elevating Programmatic Video

With PubMatic’s online video auction packages, Goodway enriched programmatic video advertising – achieving more efficient campaigns and better reach, measurement and cost efficiencies for clients.

Key Outcomes

180%

higher online video win rates

24%

higher viewability resulting in 84%

7-14%

lower CPMs versus other deals

Challenge

Goodway wanted to target consumers at scale and drive even greater programmatic video reach, quality, campaign efficiency and performance beyond what many DSPs could offer.

Strategy

Curating and activating PubMatic's consumer experience online video auction packages with Jounce Media, a programmatic supply chain consultancy firm, Goodway strived to gain more insight into available programmatic video inventory, ad formats and placements to deliver clients even more highly targeted, efficient and effective programmatic video campaigns while boosting ROI.

REsults

The programmatic video strategy proved successful, and, in the process, Goodway also was able to internally better assess and categorize online video quality with PubMatic's auction packages.

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REcognition

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With our Jounce Media and PubMatic partnership, Goodway could separate out the ‘made for advertising’ placements and sites. It was huge for us to know the types of online video placements we were buying so we could align the appropriate creative asset that would provide a higher ROI.

Andrea Kwiatek

Director, Strategic Partnerships, Goodway Group

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Elevating Programmatic Video

Key Outcomes

180%

24%

7-14%

Challenge

Strategy

REsults

REcognition

With our Jounce Media and PubMatic partnership, Goodway could separate out the ‘made for advertising’ placements and sites. It was huge for us to know the types of online video placements we were buying so we could align the appropriate creative asset that would provide a higher ROI.

Want to reach new audiences with your next marketing campaign?
Get in touch.

More Case Studies

Growing the Next Era of Kubota Customers

Evaluating the Impact of Upper-Funnel Campaigns

Gaining New Customers and Brand Loyalty Through Influencers

Goodway group

our brands

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Elevating Programmatic Video

Key Outcomes

180%

24%

7-14%

Challenge

Strategy

REsults

REcognition

With our Jounce Media and PubMatic partnership, Goodway could separate out the ‘made for advertising’ placements and sites. It was huge for us to know the types of online video placements we were buying so we could align the appropriate creative asset that would provide a higher ROI.

Want to reach new audiences with your next marketing campaign? Get in touch.

More Case Studies

Growing the Next Era of Kubota Customers

Evaluating the Impact of Upper-Funnel Campaigns

Gaining New Customers and Brand Loyalty Through Influencers

Want to reach new audiences with your next marketing campaign?
Get in touch.