Driving Social Campaign Performance Excellence

In Goodway’s relentless pursuit of excellence, we continually seek to enhance campaign performance beyond client expectations. While our current paid social media efforts garnered client praise, we were dedicated to pushing the boundaries of our success. Managing approximately 150 local dealer campaigns presented a formidable yet rewarding challenge.

Leveraging our preferred Meta partner status, Goodway proactively implemented Meta’s Conversions API (CAPI) and Advantage+ Audience to fortify campaign optimization. For local campaigns, we seamlessly integrated CAPI through our shared pixel infrastructure. Via Goodway’s AWS CAPI, we ensured campaign uniformity while significantly easing the burden on local dealers. For the national campaign, we assisted our client by confirming CAPI was implemented and functioning properly.

Our strategic initiatives yielded exceptional results across performance metrics. For local campaigns, we achieved a 53% reduction in cost per landing page view (CPLPV), enhancing cost efficiency. Engagement soared with a notable 75% click-through rate (CTR) increase, reflecting heightened audience resonance. Impressively, the landing page view rate surged 143%, illustrating a substantial lift in audience interest. The national campaign also saw an 83% YoY cost-per-action (CPA) decrease, underscoring our commitment to delivering tangible value.