Dynamic Creative for National Amusement Park

Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale.

Key Outcomes

6,000

In-market creative messages

5 Day

Faster time to market

Challenge

A national amusement park chain aimed to increase member loyalty by promoting season pass purchases and membership renewals. Our client looked to accomplish this goal by tailoring specific creative messages to existing park member audiences through various media channel activation tactics.

Strategy

Dynamic creative proved to be the answer. By ingesting our client's first-party data to create life cycle-based audience segments and applying dynamic creative to more precisely target such segments, we generated urgency as consumers moved through the customer journey.

REsults

Using dynamic creative allowed us to simultaneously run over 6,000 creative messages to reach distinct audience segments across multiple locations. Additionally, the dynamic creative template-based setup process increased trafficking efficiency, reducing time to market by five days.

No items found.

REcognition

No items found.

Want to reach new audiences with your next marketing campaign?
Get in touch.

More Case Studies

View All

Automotive

Growing the Next Era of Kubota Customers

Earning customer loyalty starts with the very first purchase, especially on products with long life cycles. Goodway Group and Realtor.com increased Kubota’s brand awareness among first-time equipment buyers and encouraged purchases while delivering data-driven, personalized messaging.

Agency

Misc

Evaluating the Impact of Upper-Funnel Campaigns

Goodway worked with The Trade Desk (TTD) and Strategic America, a marketing agency, to help a major U.S. manufacturer see how programmatic campaigns impact lower-funnel results.