Amplifying Conversion Rates With Audio

Powerful lift study shows audio amplifies conversion rates up to 282%.

Key Outcomes

Subaru retailers who added audio as a part of a multichannel campaign achieved considerable conversion increases.

282%

Conversion Increase When Adding Audio to Display vs. Display Alone

225%

Conversion Increase When Adding Audio to Display and Video vs. Display and Video Alone

149%

Conversion Increase When Adding Audio to Video vs. Video Alone

Challenge

Now, more than ever, U.S. adults are listening to their favorite music, talk shows and podcasts on streaming platforms instead of traditional platforms. Goodway's client Subaru of America wanted to determine whether streaming audio would provide a significant lift in conversions when added to its current campaigns.

Strategy

Goodway's data science and analytics teams created a lift measurement reporting solution to measure the impact of streaming audio on the household conversion rate from July 2020 through December 2020. They compared running audio (Spotify/iHeartRadio, etc.) as a stand-alone tactic and running audio with other tactics.

REsults

Goodway's lift measurement data revealed audio was effective. Subaru retailers running audio as a part of a multichannel campaign during the analysis period achieved considerable conversion increases versus those who did not.

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REcognition

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By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio.

Tiffany Brown-Njovu

National Account Lead, Goodway Group

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Amplifying Conversion Rates With Audio

Key Outcomes

282%

225%

149%

Challenge

Strategy

REsults

REcognition

By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio.

Want to reach new audiences with your next marketing campaign?
Get in touch.

More Case Studies

Growing the Next Era of Kubota Customers

Evaluating the Impact of Upper-Funnel Campaigns

Gaining New Customers and Brand Loyalty Through Influencers

Goodway group

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Amplifying Conversion Rates With Audio

Key Outcomes

282%

225%

149%

Challenge

Strategy

REsults

REcognition

By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio.

Want to reach new audiences with your next marketing campaign? Get in touch.

More Case Studies

Growing the Next Era of Kubota Customers

Evaluating the Impact of Upper-Funnel Campaigns

Gaining New Customers and Brand Loyalty Through Influencers

Want to reach new audiences with your next marketing campaign?
Get in touch.