Growth strategy for retailers
Retailers are redefining what it means to grow. The challenge isn’t seeing opportunity, it’s connecting the right levers across data, media, and technology to act on it.
At Goodway Group, we bring Consulting, Connection, and Commerce together to help retailers modernize without losing momentum. Whether that means building a retail media network, transforming your marketing organization, or engineering omnichannel outcomes through our Goodway Outcome Engineering System, we design solutions around your goals, not ours.
The result: measurable growth, stronger brand and shopper relationships, and new revenue streams built to last.
CONSULTING
Through our consulting practice, powered by the expertise of Overline, we help retailers evolve their operating models, data strategy, and organizational design to move faster and smarter.
CONNECTION
We help retailers modernize their marketing connection across every touchpoint. From full-funnel media to retail media network activation, Goodway Group focuses on turning complexity to clarity.
COMMERCE
The next frontier of growth is commerce enablement. From monetizing first-party data to building or scaling your own retail media network, we help retailers design, launch, and grow RMNs that perform.
Retail Media Building and Upgrading
Read our business cases where we’ve helped leading retailers achieve their next evolution with their retail media network to unlock revenue, drive engagement and expand reach.
LEARN MOREAdvertiser Growth
national mass-market retailer
Imagine a bustling national retailer with over 10,000 store locations looking to deepen customer connections both in-store and online. We used both offsite and onsite media channels to effectively engage nearly their entire customer base. Within just one year, we orchestrated a remarkable 100% increase in bringing advertisers onto their network, positioning them as a prime choice for brands. They’ve made the list of the popular retail media networks.
Engagement
bIG-BOX RETAILER
Envision a prominent big-box retailer boasting over 1,000 retail locations and an extensive delivery network actively pursuing innovative strategies to boost their B2B relationships and drive business growth. With an approach including a strategic offsite presence on prominent platforms such as Meta and YouTube coupled with a savvy programmatic strategy, they witnessed an impressive surge of nearly double in offsite media sales year over year.
expanding reach
health and pharmacy retailer
Step into the realm of a multinational health and pharmacy retailer operating across six countries in Europe and the Asia Pacific region (APAC) determined to establish a robust retail media network to enrich the customer experience. Guided by our comprehensive approach to RMN development and operation, we helped them navigate strategy, pre-planning and tech enablement, seamlessly integrating their solution across thousands of store locations.
Boosting ROAS With Real-Time Insights
CPG brands unlock maximum results with cutting-edge analytics. One advertiser following DGMN’s media and buying strategy was able to review ongoing data and optimize mid-campaign, resulting in better performance.
ROAS
Impressions
Discover More Resources
Explore our collection of case studies, blogs and more.
Your Retail Media Acceleration Starts Now...
We’d love to discuss your biggest RMN challenges or dreams. It’s what keeps us building for the next evolution of retail media.