Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our ever-changing digital world. Goodway marketers just like you have built a guide to help boost your performance (and maybe even grab a promotion) this year. In our comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve. What’s Inside: The role of influencer marketing and social media in advertising plans. What personalization can do for B2B and B2C marketing leaders. AI, ABM, and all the tech to take you into 2023. How brands can tackle the ever-elusive target audience