Where commerce is going next.

Adweek reports on Criteo’s push to attract retailer brands to ChatGPT advertising with lower minimums and new incentives.

The Information examines Amazon’s growing reliance on outside partners to expand its advertising business.

Tom Swierczewski discusses how The Trade Desk’s new buying modes could simplify programmatic buying while changing what advertisers can see.

Briana Finelli explores what commerce media’s upfront era means for brands, retailers, and agencies.

Briana Finelli examines how commerce media networks are entering the upfront conversation and competing for brand investment.

Goodway Group's Toni Poulain examines why AI-powered media buying still needs human expertise, oversight, and independent agency judgment.

Goodway Group's Paul Frampton-Calero and Unleashed Brands’ Pat O’Toole discuss how brands are shaping the future of advertising.

Paul Frampton-Calero discusses why agencies need to refocus on client growth, business outcomes, and connected marketing.

Goodway Group's Andrea Kwiatek discusses how Goodway Group is balancing agentic AI with transparency and supply-path optimization.

Campaign explores how commerce became a central theme at Cannes, with insights from Goodway Group’s Paul Frampton-Calero.

Paul Frampton-Calero discusses why agencies must stay accountable for their clients’ business growth.

Paul Frampton-Calero discusses how Walmart’s physical-store footprint could give it an edge in commerce media.

Paul Frampton-Calero discusses the future of retail media, connected commerce, and the need for collaboration among retail media networks.

AdExchanger highlights Goodway Group’s Goodpath initiative and its gains in efficiency, transparency, and media quality.

Goodway Group's Briana Finelli and Joe Frick discuss data readiness, AI, and the future of commerce media on IGA’s Shopper Matters podcast.

Goodway Group’s Angela Myers is recognized among the innovative leaders honored in the 2026 Retail Media Awards.

Briana Finelli explores how AI may reshape product discovery while retailers continue to control commerce.

Paul Frampton-Calero explains why brands should organize marketing around consumer decisions, not channel silos.

Paul Frampton-Calero discusses the convergence of TV and digital media, and the shift toward audience-first planning.

Tom Swierczewski discusses the challenges brands face measuring outcomes across fragmented media platforms.

Stella Rosa and Goodway Group win Best Off-site Performance Using Commerce Signals at The Drum Awards 2026.

Goodway Group’s Susan Rosone is honored as one of Ad Age’s 11 NextGen Media Buyers to Know in 2026.

AdExchanger features Paul Frampton-Calero on AI, measurement, and the trends shaping advertising.

Paul Frampton-Calero joins The Drum to discuss how commerce data is reshaping media and breaking down industry silos.

MediaPost examines Goodway Group’s partnership with Optable and the role of agentic AI in connected commerce.

Goodway Group and Optable partner to improve data quality for AI-powered media buying.

Optable and Goodway Group bring agentic advertising capabilities to the connected commerce ecosystem.

Briana Finelli reflects on industry conversations about commerce standards, measure, and media's future.

Goodway Group’s VP of Commerce Media discusses the need for greater transparency and rigor in a maturing market.

Unleashed Brands and Goodway Group modernize franchise marketing through Connected Commerce.

Business Insider highlights Goodway Group’s work with Unleashed Brands.

Goodway Group and YouTube Advertisers discuss blending storytelling and performance to drive growth.

Goodway Group is recognized as one of Ad Age’s 2026 Best Places to Work.

Goodway Group ranked No. 11 on Ad Age’s 2026 Best Places to Work list.

Tom Swierczewski weighs in on whether LLMs should spend ad dollars autonomously.

Mike Wolk shares Goodway Group’s perspective on retail media’s shifting boundaries in 2026.

Paul Frampton-Calero argues that AI must create client value, not just efficiency.

Goodway Group’s Briana Finelli outlines how disconnects between brand briefs and retailer execution can limit retail media growth.

Goodway Group will help Unleashed Brands connect digital media spend to franchise-level performance across physical locations.

Goodway Group’s exclusive Publix appointment advances shopper marketing through premium co-branded media built for connected commerce growth.

MediaPost covers Goodway Group’s appointment as Shopper Marketing AOR for Publix.

Publix selected Goodway Group as agency of record for its Shopper Marketing Program.

Goodway Group's Tom Swierczewski is featured in Digiday on why more brands are bringing AI search and discoverability expertise in-house to move faster and stay closer to changing consumer behavior.

Tom Swierczewski discusses The Trade Desk’s new buying modes with Digiday.

Paul Frampton-Calero explores why AI should drive growth, not just cut costs.

Paul Frampton-Calero discusses thoughtful brand patriotism with Fast Company.

Tom Swierczewski discusses flexible media investments with Digiday.

Tom Swierczewski discusses AI’s role in media buying with Digiday.

Goodway Group's Tom Swierczewski shares his view in Digiday’s CES recap, highlighting cautious optimism and a modest shift in U.S. media spend.

AI can optimize execution at unprecedented speed, but the marketers pulling ahead are the ones using it to amplify human strategy and trust rather than replace them.

CMOs need a broader AI scorecard — one that measures not just efficiency, but also effectiveness, innovation, and team impact to prove how AI creates real enterprise value.

As conversational AI becomes the new proxy shopper, CPG brands need to evolve beyond traditional retail media by making PDPs and product data intelligible, useful, and context-rich for both humans and machines.

Goodway Group’s work with Unleashed Brands shows how local performance tracking reveals what drives results.

Goodway Group earns its sixth consecutive Ad Age Best Place to Work honor, reflecting a culture built on trust, flexibility, and long-term thinking.