After doing extensive research, BTR selected Goodway as the ideal partner given our expertise in the space and ability to provide self-service access to The Trade Desk’s constantly growing marketplace of retail data and measurement across digital channels. BTR quickly went through the onboarding and training process in less than 30 days and was ready to launch its first cross-retail media campaign. The agency also received hands-on training for campaign setup, reporting and more, as well as ongoing support to ensure it was set up for success. BTR Media executed a blend of tried-and-true targeting based on historical performance, its own market research, and working hand in hand with the brand, retailers and Goodway to maximize for each RMN (evaluating basket affinity, commonly cross-shopped items, shopper demographics, etc.).