Delivering Measurable Growth and Acquisition

An organic grocery delivery company approached Goodway to put together a robust brand awareness and customer acquisition campaign using paid search as the primary activation channel. The brand’s main goal was to acquire new customers at a low cost per conversion. It was also looking for opportunities to gain a larger market share within the grocery store/delivery space.

Goodway organized a team of dedicated media solutions managers and advisors who analyzed trends and data across channels and recommended variables to test. After building a strong partnership and seeing positive results at the beginning of the campaign, the two companies decided to expand the media plan and budget to include branding, customer insights and analytics. This covered all direct response campaigns across five channels, a new partners and affiliates program and a separate awareness media blitz.

The Goodway team met the organic grocery store company’s customer acquisition cost goals consistently, bringing in 4,000+ new customers in 2020 and 9,000+ new customers in 2021. The brand also saw a 203% increase in revenue, directly attributed to paid media efforts. The customer acquisition cost (CAC) for programmatic was best at 74% below the goal. March 2021 saw the greatest results, driving more new customers than any other month in the company’s history.