From IFDA and third-party cookie deprecation to the current and future impending regulations set to protect consumer privacy, there are many unpredictable factors affecting audience reach. Maintaining targeting and measurement to drive impact in the face of uncertainty might seem like a daunting task for some marketers, but it’s not an impossible feat. This guide delivers the answers to your most complex questions and challenges to help you feel at ease amid the evolving digital landscape. What’s covered: Current and future privacy regulations and how they’ll affect advertisers. Our tool kit of Goodway-tested solutions to help marketers identify and reach audiences in the absence of cookies. A comprehensive glossary of identity-related terms to provide clarity