Multi-Location Business Marketing Solutions

Get hyperlocal audience design, targeting, and ad delivery for all your individual locations. Goodway Group has helped 1,500 active franchisee clients reach their customers and grow their businesses.

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Digital marketing strategies that help your business grow

  • Award-winning reporting dashboards
  • Custom-branded enrollment portals
  • Co-op reimbursement and administration
  • Comprehensive, integrated media plans

Why Goodway?

Your complex business needs an experienced partner.

30+

Years developing multi-location business

1,500

Active franchisee and location owner clients from 10 national brands

600K

Customized creatives per year

Bring It All Together.

Your corporate marketing department needs strategy and insights. Individual locations​ seek real-time support and execution. Goodway’s infrastructure answers both calls.

Location-based Media Strategies ​

Customers live online. Help franchisees reach them with an omnichannel approach across Paid Search, Paid Social and Programmatic, including Display, Audio, Video and Connected TV.

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Scalable Creative ​

Launch in days, not weeks: Leverage dynamic creative to deliver customized messaging based on unlimited audience segments, geotargeting and promotions.

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Market Insights

Gain national and local audience insights to improve overall marketing performance and drive your business forward.​

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“Brands with multiple locations face unique marketing challenges for corporate and local marketers. Goodway Group is delivering a breakthrough solution that addresses a critical need in the market.”

James Johnson
Managing Director, MarTech Breakthrough
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Enhancing Social With First-Party Data

Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS.

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Goodway’s Auto Expertise Drives Dealership Business

  • Over 30 Years of Auto Advertising Experience
  • Custom Solutions for Zone, Regional and Dealer Needs
  • Successful Business Outcomes Across the Entire Funnel
GET THE DETAILS
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What’s the Best Approach to Marketing for Multi-location Businesses?

Goodway helps develop marketing plans for multi-location businesses by taking a simultaneously broad and hyper-targeted approach. Businesses with multiple storefronts need to use scalable marketing platforms that allow customization for each location.

Multi-location businesses need to develop a deep understanding of their target audience both nationally and at the individual store level. Goodway can help create a tailored, data-driven marketing plan for each of your locations while maintaining brand consistency.

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9 Marketing Strategies for Healthcare Organizations During Open Enrollment and New Year Wellness

As the year draws to a close, healthcare organizations have a prime opportunity to connect with patients and the broader community. Open Enrollment and the New Year wellness season present unique moments to implement strategic marketing initiatives that attract new patients, retain existing ones and enhance your organization’s brand visibility.
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Maximize Retail Media Investments

A senior retail agency executive made waves by suggesting that brands should focus on the top handful of retail media networks (RMNs), arguing that the proliferation of networks has made working with more than a select few impractical.
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