Turn National Strategy Into Local Revenue

We bring Connected Commerce to multi-location brands, activating media across every market, location, and moment that drives customers from digital experience to in-store purchase.

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30+ Years Helping Multi-Location Brands Scale with Flexibility

For over three decades, Goodway has grown multi-location brands across industries like QSR, automotive, retail, and healthcare. We help brands reach in-market customers, seamlessly activating media across hundreds of locations while adapting to local audiences and market conditions. The result is aligned national and local execution that drives measurable physical sales.

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One Partner, Bringing Structure to Multi-Location Complexity

We bring clarity to the challenges that slow multi-location growth, by linking data, media, creative, and physical location into one unified growth engine. Our model shines through connecting national and local media into one system, executing across channels like search, social, programmatic, audio and CTV with location-level precision and centralized control.  

Instead of fragmented execution across vendors and markets, we provide brands with one connected system that aligns corporate and local teams and makes it easier to grow with confidence.

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Comprehensive, Integrated Media Plans:

Strategy, planning, buying, and measurement across search, social, programmatic, CTV, and audio, designed to reduce waste and improve working media efficiency by up to 28%.  

Dynamic Creative:

Launch localized campaigns in days, not weeks, using dynamic creative built for promotions, markets, and audiences at scale.   

Franchise Enablement:

Custom portals, onboarding, and support systems that make it easy for franchisees to participate and succeed.   

Co-Op & Fund Management:

Maximize every dollar with streamlined co-op administration, billing, and reimbursement processes.   

Award-Winning Measurement & Insights:

Our custom reporting, dashboards, attribution and optimization help brands understand what’s driving performance – from the local level up.

The Scale of a Major Agency with the Flexibility of an Independent

From franchisee onboarding and enablement to centralized reporting, our media programs are built to scale. This scale is strengthened by our flexibility as an independent partner. Our focus always stays where it should be: driving results for your business, not fitting into a holding company model. 

30+

Years developing multi-location business

1,500

Active franchisee and location owner clients from 10 national brands

600K

Customized creatives per year

Advertising Performance is our Core Focus

We’ve simplified the complex world of commerce media by focusing on one main objective: driving measurable advertising performance for multi-location brands. Our team of 300+ media specialists bring deep expertise across franchise, retail, and local marketing.

Every advertising program we touch is designed to connect strategy to execution and continuously improve results across local, regional, and national markets. Our approach is grounded in a clear process:

Understanding category, customer, and local market dynamics  

Building connected strategies across audiences, channels, and locations  

Launching and scaling campaigns with speed and precision  

Optimizing continuously based on real performance data 

Goodway’s Auto Expertise Drives Vehicle Sales

Custom solutions for zone, regional and dealer needs

Dynamic, performance-driven creative and video/CTV overlay solutions

Verified sales measurement and optimization connects ad exposure directly to sales

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“Brands with multiple locations face unique marketing challenges for corporate and local marketers. Goodway Group is delivering a breakthrough solution that addresses a critical need in the market.”

James Johnson
Managing Director, MarTech Breakthrough

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Let’s activate smarter multi-location growth,
the good way.

Let's talk about what's possible when strategy meets execution with precision.

Let's talk
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Multi-Location Business Marketing Solutions

Get hyperlocal audience design, targeting, and ad delivery for all your individual locations. Goodway Group has helped 1,500 active franchisee clients reach their customers and grow their businesses.

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man and woman standing in their business space

Digital marketing strategies that help your business grow

  • Award-winning reporting dashboards
  • Custom-branded enrollment portals
  • Co-op reimbursement and administration
  • Comprehensive, integrated media plans

Why Goodway?

Your complex business needs an experienced partner.

30+

Years developing multi-location business

1,500

Active franchisee and location owner clients from 10 national brands

600K

Customized creatives per year

Bring It All Together.

Your corporate marketing department needs strategy and insights. Individual locations​ seek real-time support and execution. Goodway’s infrastructure answers both calls.

Location-based Media Strategies ​

Customers live online. Help franchisees reach them with an omnichannel approach across Paid Search, Paid Social and Programmatic, including Display, Audio, Video and Connected TV.

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Scalable Creative ​

Launch in days, not weeks: Leverage dynamic creative to deliver customized messaging based on unlimited audience segments, geotargeting and promotions.

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Market Insights

Gain national and local audience insights to improve overall marketing performance and drive your business forward.​

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“Brands with multiple locations face unique marketing challenges for corporate and local marketers. Goodway Group is delivering a breakthrough solution that addresses a critical need in the market.”

James Johnson
Managing Director, MarTech Breakthrough
image of a ring in a ring box.

Enhancing Social With First-Party Data

Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS.

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Goodway’s Auto Expertise Drives Dealership Business

  • Over 30 Years of Auto Advertising Experience
  • Custom Solutions for Zone, Regional and Dealer Needs
  • Successful Business Outcomes Across the Entire Funnel
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What’s the Best Approach to Marketing for Multi-location Businesses?

Goodway helps develop marketing plans for multi-location businesses by taking a simultaneously broad and hyper-targeted approach. Businesses with multiple storefronts need to use scalable marketing platforms that allow customization for each location.

Multi-location businesses need to develop a deep understanding of their target audience both nationally and at the individual store level. Goodway can help create a tailored, data-driven marketing plan for each of your locations while maintaining brand consistency.