Meta’s Conversions API Boosted Bookings by 18%

In partnership with Goodway, a Meta Certified Company in Media, the luxury jewelry brand TACORI used Meta’s Conversions API to grow its booked appointment conversions while decreasing its CPM and cost per result.

Key Outcomes

TACORI achieved notable results working with Goodway and Meta.

18%

increase in appointments booked

35%

decrease in cost per result

27%

decrease in CPM

Challenge

TACORI works with Goodway for its multi-location marketing efforts on a national scale. Goodway leverages Meta as a key platform in growing brand awareness and generating conversions for this jewelry brand. To assist TACORI in tracking conversions on multiple ecommerce platforms and websites, Goodway placed the Meta Pixel on each website and product landing page. We first anticipated that each retailer would need to set up individual Conversions API accounts.

Strategy

We decided to lean into our expertise with Meta to find an alternative solution to reduce the potential time and costs involved. Goodway worked with Meta’s engineering team, who determined they could use the Meta Conversions API Gateway for multiple accounts. That way, TACORI could track conversions with better signal strength and better conversion reporting across multiple domains.

REsults

TACORI now has more accurate event tracking, and its additional “View Content” conversions increased by 20%. In addition, there was an 18% increase in appointments booked and a 27% decrease in CPM. Furthermore, the cost per result decreased by 35%. TACORI also saw 100% additional “Find a location” conversions and 100% additional “Contact us” conversions which were not being tracked and measured prior to implementation.

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REcognition

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Through our partnership with Goodway Group, TACORI aims to provide our retail partners with innovative digital advertising solutions that drive real-world results. The Meta Conversions API Gateway solution provided valuable insight into online purchase-intent indicators, allowing for efficient campaign optimization and a tangible increase in meaningful KPIs for our network of retail partners.

Nicole Staverman

Marketing Director, TACORI

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