Connected commerce has become central to how modern businesses drive growth.
A year into my role as CEO of Goodway Group, and after many years leading a global media agency organization, I’ve been reflecting on who we are, what clients need most from us now, and where we can make the biggest impact.
I keep coming back to a simple belief. Marketing should drive business outcomes and earn its rightful place at the top of the boardroom agenda. That means proving its value more clearly, connecting it directly to results, and strengthening its role inside the organization.
Clients don’t need more complexity. They need a partner who can connect strategy, media, commerce, and activation in ways that drive results.
Growth is harder than it used to be. The path from awareness to action is no longer linear. Decisions happen across channels, platforms, stores, and signals long before someone reaches a shelf or completes a transaction. Yet the systems meant to support that journey are often fragmented.
Too often, marketing is still organized in ways that don’t reflect how people actually shop.
Goodway Group has always been grounded in commerce. Today, we’re bringing greater clarity to that through a connected model built around three core capabilities: Commerce, Connection, and Consulting.
Commerce focuses on outcomes, linking media and investment to store visits, transactions, and revenue, from national strategy down to local execution. Connection focuses on how people decide and on aligning channels, audiences, and creative so they operate together rather than in silos. Consulting focuses on making it stick, ensuring teams, data, and processes are set up to support day-to-day performance.
We’ve also brought strategy and media closer together within our teams so clients can access the right thinking and capabilities without unnecessary layers.
Across the connected commerce landscape, consolidation has increased. At the same time, complexity has grown for marketers working to connect digital investment to business results. That creates an opportunity for a scaled, independent partner that offers a clearer path forward with stronger integration and accountability.
That’s the role we’re playing at Goodway Group.
For more than 90 years, we’ve helped complex, multi-location businesses grow across categories like automotive, retail, and QSR. Our partnerships with brands such as Benjamin Moore, General Motors, McDonald’s, Raising Cane’s, Subaru, and Staples are built on connecting digital investment to measurable business impact at scale.
We’re seeing that continue today. Our work with Publix focuses on strengthening how media, retail, and in-store performance connect across their business. Our partnership with Unleashed Brands is centered on evolving digital media strategy to drive measurable, in-location results across its portfolio.
As I prepare to join CVS on stage at POSSIBLE, I’m energized by the conversations we’re having with brands that want more than execution. They want a partner who can connect growth strategy, modern media, and business results.
A clear focus in those conversations is the gap between data and action. In many cases, there’s still a 36- to 48-hour delay between signals and decisions. By the time insights are applied, the shopper has already made a choice, and the transaction is complete. Growth is lost in that gap between digital intent and in-store action. Closing that gap is critical to how brands compete today.
Our independence is part of how we operate. As a privately held company, we’re not driven by acquisition cycles or short-term pressures. We build around your business needs, goals, pace, and definition of success.
It also makes this personal. Working closely with our clients and contributing to their growth is something we take seriously. We’re here to build enduring partnerships and deliver outcomes that matter.
You’ll see this reflected in our visual identity and website, which more clearly expresses who we are.
Thank you for the trust you place in us. One year into this role, I’m more convinced than ever that our best work is ahead of us. We’re excited to continue building with you.
Let's talk about what's possible when strategy meets execution with precision.
