Resources and Insights

Goodpath cuts programmatic waste—saving up to 40% on CPMs, reducing fees, and driving more dollars into working media that reach real people.

G-Comm partnered with Path to Purchase Institute to conduct comprehensive research on retail media investment trends, challenges, and opportunities to better understand how brands, retailers, and agencies navigate this dynamic space.

As the year draws to a close, healthcare organizations have a prime opportunity to connect with patients and the broader community. Open Enrollment and the New Year wellness season present unique moments to implement strategic marketing initiatives that attract new patients, retain existing ones and enhance your organization’s brand visibility.

A senior retail agency executive made waves by suggesting that brands should focus on the top handful of retail media networks (RMNs), arguing that the proliferation of networks has made working with more than a select few impractical.

Retail media has become a powerful solution for brands seeking precise measurement and attribution. As third-party identifiers – the traditional foundation of digital media measurement – continue to fade due to privacy concerns and potential cookie deprecation, retail media networks offer something invaluable: a closed-loop measurement capability that gives brands unprecedented visibility into their media's performance.

The B2B SaaS market is saturated and competitive. Having a strong go-to-market (GTM) strategy is critical for hitting organizational goals and surviving uncertain economic climates.

As we approach the holiday season, digital marketers find themselves at the exciting intersection of technological innovation, evolving consumer behaviors and economic considerations.

In the rapidly changing healthcare landscape, performance marketing often emphasizes immediate demand conversions, but neglecting brand equity can be harmful.

Healthcare marketing has changed significantly in recent years to keep up with changing consumer preferences and buying habits.