unleash your brand's Potential

This webinar brings together key stakeholders from across the industry to address the evolving landscape of retail media measurement. While measurement approaches in retail media remain diverse, the IAB is making significant progress toward standardization with its set guidelines — a crucial step forward toward common ground. During this session, the IAB will provide an overview of the current standardization guidelines, and CMX and G-Comm will translate these guidelines into practical applications, sharing how they're each tackling common retail media measurement challenges and prepping for the future.

For many companies, the gap between brand awareness and performance marketing is growing wider. With tightened budgets and nonlinear customer journeys, marketers struggle to align these efforts and make the most of their media investments.But what if you could bridge this gap and unlock the full potential of your marketing strategies?

In today’s competitive landscape, marketing agencies are facing tighter client budgets and higher expectations for measurable outcomes. This webinar is designed to provide you with strategic insights and actionable tips to help your agency not only meet these challenges, but thrive.  

With FTC’s Health Breach Data Notification Rule, state privacy redefining consumer health data and more, healthcare marketers must tread cautiously to deliver personalized experiences to healthcare consumers while navigating PHI regulations. But how can you stay compliant without sacrificing marketing performance?

Today’s agencies are being challenged to do more with less while brands are reducing budgets and moving towards vendor consolidation. How can you successfully acquire, retain and expand services with your clients in a challenging marketing ecosystem? In this webinar roundtable with seasoned agency experts, learn practical, battle-tested tips and strategies you can use.

Ad fraud poses a massive threat to your profitability and ROI. But what if you could hack the system, outsmart fraudsters and gain an unfair advantage over the competition? In this webinar, discover how to make programmatic a valuable part of your media mix. Get game-changing tactics to eliminate wasteful fraud and claim programmatic excellence as a sustainable, scalable capability within your organization. Uncover new strategies to identify and stop fraud in its tracks.

Watch this roundtable with social media experts and LinkedIn to learn how to build a strong B2B social media presence, get content mastery tips for B2B social media marketing and more.

In this panel, learn practical tips and strategies you can use to future-proof your company, get an edge over larger agencies and strengthen your client relationships for long-term growth.

Watch Goodway Group CEO Jay Friedman and retail media industry experts in this engaging, conversational webinar where they unveil the undeniable value of retail media networks in today’s multi-channel digital media landscape.