Drive car sales with powerful auto marketing
You understand selling cars. We understand digital marketing. Increase your car sales with a team of auto marketing experts and custom advertising technology.
Digital marketing strategies that help your business grow
- Award-winning reporting dashboards
- Custom-branded enrollment portals
- Co-op reimbursement and administration
- Comprehensive, integrated media plans
WHY GOODWAY GROUP?
Auto industry leaders trust us with their digital marketing. Goodway Group has been marketing for over 90 years and working with the auto industry nationally, regionally, and locally for over 30 years.
Visits to upper funnel pages like New and CPO inventory
Actions on mid funnel pages like VDPs and Service Specials
Conversions on lower funnel pages like Contact Us or Directions
Source: The Trade Tesk, 2025
"By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio."
WE SIMPLIFY COMPLEX DIGITAL MARKETING
Car dealers are shifting gears on their marketing to reach more customers online. Goodway’s team of automotive marketers can reach potential customers where they are – locally, regionally, and nationally – with proven digital marketing solutions.
Location-based Media Strategies
Get your dealership inventory in front of the right audience, at the right time with location-based marketing.
Automotive Inventory Ads
Showcase your auto inventory to customers when they are in-market for a vehicle.
Dynamic Search Ads
Advertise local inventory on Google and drive traffic to Vehicle Detail Pages (VDPs) when buyers search by car make, model, and location.
PAID AUDIO
Diversify your omnichannel marketing strategy and increase conversion rates with paid audio ads on music streaming and podcast platforms.
Programmatic Advertising
Lower ad costs and increase reach with our programmatic ads. You’ll reach audiences where they are–watching TV, browsing the Internet, or listening to a podcast.
Connected TV Advertising
Goodway's UniversalReach TV Solution makes connected TV media buys easy. Video ads can appear on multiple platforms and devices: Hulu, YouTube, smart TVs, tablets, phones, and more.
AFFORDABLE, CUSTOM AD CREATIVE
Get high-performing, personalized advertising for each market your dealerships are in, without the high cost of producing custom creative.
Goodway Group's OfferIQ technology can automatically customize video advertising campaigns for your dealerships. We can customize your auto ads based on location, dealership logo, address, and even sales event.
Additional Services
- Specialty Services and Endemic Advertising on marketplaces like Amazon and CarGurus
- Automatic Content Recognition (ACR)
- Creative Production, including translation into Spanish
- Localized audience insight based upon dealer site visits powered by Goodway’s Real Audience
Lowering Costs While Connecting the Buyer Journey
Coordinating across Regional and Local automotive markets drive gains in key metrics and outcomes:
- 131% lift in conversion rate
- 59% reduction in Cost Per Lower Funnel Actions
Change is Coming to Digital – Be Ready
Our flexible solutions can handle digital marketing for individual franchises and larger dealer groups. Move more metal with Goodway Group. Reach out to us today to discuss your auto marketing strategy.