Helping CPG brands win on the modern shelf.

Every CPG brand is navigating a more complex path to growth across retail media, brand, and shopper marketing.

Whether you need to strengthen retail media partnerships, connect brand and shopper strategies, or prove what’s actually driving sales, we help you move faster and closer to the transaction.

Solutions that meet CPG brands where they are.

Consulting, Connection, and Commerce work together as a single growth engine. Built to meet you where you are.

01. Commerce

We accelerate CPG growth in an evolving marketplace by transforming how commerce works for your brand. From unlocking retail media potential to optimizing omnichannel investments and reimagining paths to purchase, we turn every interaction into measurable performance.

02. Connection

We bridge the gaps across your ecosystem, from retail media to upper-funnel storytelling, so your brand wins at every stage of the shopper journey. Working shoulder-to-shoulder with your team, we orchestrate media, measurement, and retail partners into one connected system that powers consistent results.

03. Consulting

We equip CPG brands to plan, measure, and grow with confidence in an omnichannel world. Through data-driven frameworks and tailored guidance, we bring clarity to complexity by aligning brand, shopper, and retail strategies so every decision builds toward sustainable growth.

A growth plan built for how shoppers actually buy from you

Our proven road map creates predictable outcomes. We apply the learning from thousands of campaigns and vast market coverage to build for your best performance.

Scale Reach

Reach real shoppers, not just channels.

Understand Desire

Turn fragmented signals into a clear view of demand.

Activate Smarter

Use retail media and data to drive action.

Stay Consistent

Deliver unified messages across every touchpoint.

Optimize Investment

Shift spend based on what drives sales.

Retail Media Acceleration

We connect retail media, programmatic, and publisher ecosystems into one view, so you can plan, activate, and measure against actual business outcomes. Omnichannel marketing connects your brand with shoppers across walled gardens, retail media networks and top publishers for one unified view, to help you better understand, plan and effectively reach them for total commerce.

With bespoke tech combined with industry leading platforms:

Utilize AI and machine learning to surface actionable insights and optimize performance effectively.

Get real-time dashboards with standardized KPIs using enterprise-grade reporting and analytics tools.

Streamline and automate workflows to scale success across retailers from a single platform.

Unlock your brand's potential with Walmart Connect

Goodway Group offers a unique blend of agency expertise, cutting-edge solutions, and partner access to help your brand thrive in the digital landscape.

Your Retail Media Acceleration Starts Now...

We’d love to discuss your biggest RMN challenges or dreams. It’s what keeps us building for the next evolution of retail media.

Get a Customized Commerce Media Growth Plan.

Our proven road map creates predictable outcomes. We apply the learning from thousands of campaigns and vast market coverage to build for your best performance.

Scale Reach

Plan for the person, not the channel.

View Desire & Intent

See the holistic consumer view through centralized data.

Engage Customers

Get retail media insights for reach and personalization.

Embed Your Brand

Deliver a consistent brand identity and message.

Optimize Budget

Allocate budget based on performance.

Solutions that meet CPG brands where they are.

Every CPG brand is navigating its own path to performance. Whether you need to strengthen retail media partnerships, connect brand and shopper strategies, or measure what truly drives sales, we help you move faster with clarity and confidence. Our solutions are built to meet you where you are today and scale with you tomorrow.

Access 70+ Global Retailers

Retail Media Acceleration

Omnichannel marketing connects your brand with shoppers across walled gardens, retail media networks and top publishers for one unified view, to help you better understand, plan and effectively reach them for total commerce

With bespoke tech combined with industry leading platforms:

  • Streamline and automate workflows to scale success across retailers from a single platform.
  • Get real-time dashboards with standardized KPIs using enterprise-grade reporting and analytics tools.
  • Utilize AI and machine learning to surface actionable insights and optimize performance effectively.
graph of all service logos
a laptop with metrics displayed

Unlock your brand's potential with Walmart Connect

Goodway Group offers a unique blend of agency expertise, cutting-edge solutions, and partner access to help your brand thrive in the digital landscape.