helping cpg brands thrive in a changing commerce world
Consulting
STRENGTHEN YOUR FOUNDATION
We equip CPG brands to plan, measure, and grow with confidence in an omnichannel world. Through data-driven frameworks and tailored guidance, we bring clarity to complexity by aligning brand, shopper, and retail strategies so every decision builds toward sustainable growth.
connection
LAY A GROWTH FOUNDATION
We bridge the gaps across your ecosystem, from retail media to upper-funnel storytelling, so your brand wins at every stage of the shopper journey. Working shoulder-to-shoulder with your team, we orchestrate media, measurement, and retail partners into one connected system that powers consistent results.
commerce
MAXIMIZE EVERY TOUCHPOINT
We accelerate CPG growth in an evolving marketplace by transforming how commerce works for your brand. From unlocking retail media potential to optimizing omnichannel investments and reimagining paths to purchase, we turn every interaction into measurable performance.
Get a CUSTOMIZED Commerce Media Growth Plan.
Our proven road map creates predictable outcomes. We apply the learning from thousands of campaigns and vast market coverage to build for your best performance.
Scale Reach
Plan for the person, not the channel.
View Desire & Intent
See the holistic consumer view through centralized data.
Engage Customers
Get retail media insights for reach and personalization.
Embed Your Brand
Deliver a consistent brand identity and message.
Optimize Budget
Allocate budget based on performance.
SOLUTIONS THAT MEET CPG BRANDS WHERE THEY ARE
VIEW CPG CAPABILITIESRETAIL MEDIA ACCELERATION
Omnichannel marketing connects your brand with shoppers across walled gardens, retail media networks and top publishers for one unified view, to help you better understand, plan and effectively reach them for total commerce.
With bespoke tech combined with industry leading platforms:
- Streamline and automate workflows to scale success across retailers from a single platform.
- Get real-time dashboards with standardized KPIs using enterprise-grade reporting and analytics tools.
- Utilize AI and machine learning to surface actionable insights and optimize performance effectively.
UNLOCK YOUR BRAND'S POTENTIAL WITH WALMART CONNECT
Goodway Group offers a unique blend of agency expertise, cutting-edge solutions, and partner access to help your brand thrive in the digital landscape.
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Explore our collection of case studies, blogs and more.
Your Retail Media Acceleration Starts Now...
We’d love to discuss your biggest RMN challenges or dreams. It’s what keeps us building for the next evolution of retail media.