Brand Compass analyzes diverse data — sentiment, mental availability, footprint strength, and more — to reveal where your brand can grow. Blending sources such as Google, YouGov, and GWI, it pinpoints untapped whitespace and competitive advantage. It’s your clearest view of where your brand stands today and where it can win tomorrow.

Scenario Planning allows you to model campaign outcomes before spending a dollar. Using real historical performance, it simulates various investment strategies — such as shifting toward prospecting or retargeting — and forecasts ROI, revenue, and unit sales. Clients use it to test trade-offs, align on goals, and plan media with full financial clarity.

Passport One translates research, behavior, and persona signals into precise audience segments. It covers 85% of U.S. households — over 126 million homes and 300 million consumer profiles — offering powerful reach and depth. From conquesting strategies to identity-based targeting, it turns audience data into a real competitive edge.

RealValue uses AI to dynamically adjust campaigns and reduce waste in real time. It monitors performance across channels and reallocates spend for better return — no manual input needed. Whether refining pacing or shifting strategy mid-flight, RealValue ensures every media dollar is working its hardest for your brand.

TriangulateLift validates media performance through advanced attribution and lift modeling. It isolates what impact was truly driven by media — by geography, audience, or channel — so you can separate signal from noise. The result? Credible, quantifiable proof of what’s working, what’s not, and where to go next.

GoodLook provides a real-time, unified marketing activity dashboard. Track customer behavior, media engagement, conversions, and pacing — all in one place. With custom tabs, PDF exports, and cross-channel views, GoodLook makes it easy to analyze what matters and share insights across teams in just a few clicks.

Competitive Insights merge retail, syndicated, and foot traffic data — such as EDA, MRI, and Precisely — to reveal your brand’s performance against market competitors. Analyze by region, zip code, or DMA to identify conquesting opportunities and whitespace. It’s a powerful lens into where competitors are active — and where your brand can outmaneuver them.

Outcome Blueprint charts a strategic path from brand awareness to customer conversion. It aligns audience behaviors and media touchpoints to your business goals, ensuring campaigns ladder up to real growth. Whether you’re scaling acquisition or deepening engagement, this blueprint connects data to direction and strategy to outcomes.

Unified Intelligence centralizes all of your key data — from CRM and Google Analytics to third-party measurement and retail feeds — into a single planning hub. It enables cross-channel attribution, unified customer journey views, and better media decisions. When everything connects, every insight becomes more actionable and reliable.