In his AdExchanger Data-Driven Thinking article, Jay looks back on the past year and explains the state of ad tech today — through entertaining GIFs.
In eMarketer's Q&A article, our director of enterprise partnerships Amanda Martin shares why media buyers should extend programmatic's automation to traditional TV, out-of-home and audio advertising.
Our director of enterprise partnerships Amanda Martin talks the centralized approach that programmatic brings to media buying, the difference between digital and traditional buyers’ buying habits, and more in this eMarketer report only meant for eMarketer Pro subscribers.
Our senior digital director Ian Cunningham talks about trust in relation to GDPR in this eMarketer report only available to eMarketer Pro subscribers.
Our vice president of media strategy Danielle Krauter's commentary appears in this eMarketer article about why marketers are hesitant to re-evaluate their digital media spend.
In his AdExchanger Data-Driven Thinking article, Jay explains how traditional consumer brands and retailers must take a new-era advertising and marketing approach to stay ahead of direct-to-consumer competitors.
Investment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capital
Jay is quoted in this Adweek article about ad tech investments based on a recent Forrester report.
In her Franchising Today Magazine byline, Amanda Martin shares how multi-location businesses can connect their online advertising to offline sales.
In his AdExchanger byline, Jay talks about how connected TV (CTV) will change how marketers think about their total budgets, how they define their audience, and how media is valued across all channels.
Jay is featured in eMarketer's latest update that covers the latest header-bidding trends and answers questions about header bidding’s future.
Here are three proven steps to capturing retail foot traffic that will change the way you think about measuring results on your next connected TV campaign.
With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.
No cute cats. No Ryan Gosling. But better. Have a laugh, or even punch up your presentations, social media posts, emails and more with our clever ad tech Gifs you didn't even know you needed.
Our 2019 predictions are in, and these are the top 3 digital marketing trends gaining momentum you'll want to include in your strategy for next year.
Find out how searching for your own keywords can hurt your ad campaign and get other SEM strategies from our experts to ensure your paid search success.
GDPR Update: As more and more marketers work to achieve GDPR compliance, the impacts on programmatic advertising are coming to light.
Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
Sarah Scherer, Media Product Manager at Goodway Group, weighs in on what the latest changes in the digital audio industry mean for Pandora advertising
We’re back from ATS London and boiling down what you need to know — three key takeaways and actionable insights for advertisers.
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
What makes a company a great place to work?
What’s Programmatic Worth?
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP CalculatorConvert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:
- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?