Featured News
When Your Client Pauses Ad Spend
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8 steps you should take to impress your boss if you’re starting a new job while working from home
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How Employers Are Taking Care Of Their Workers During COVID-19
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How to Respond to COVID-19: Your Digital Advertising To-Do List
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When Your Client Pauses Ad Spend
How companies are working with clients in travel, brick-and-mortar retail, hospitality and live entertainment, as brands are pausing their ad spend during COVID-19. Includes commentary from Amanda Martin.
8 steps you should take to impress your boss if you’re starting a new job while working from home
How to start a new job while working remote. Includes commentary from Kandi Gongora.
How Employers Are Taking Care Of Their Workers During COVID-19
How employers are taking care of their teams during COVID-19. Includes commentary from Jillian Pap.
How To Lead Your Team When Everyone’s Working From Home
In his Business Insider byline, our president Jay Friedman gives advice on how leaders can both manage a remote workforce and help employees.
Optimizing Programmatic to Real-Time Sales Data Can Improve ROAS
Our Amanda Martin talks to AdExchanger about how Goodway Group can send the right message to the right audience based on available in-store inventory.
Road Warriers Are Having to Adapt to a New Life
In this AdExchanger article, our VP of enterprise partnerships Amanda Martin talks about how the lack of travel has impacted her work.
Google’s Decision to Withhold Programmatic Data Is Affecting Advertisers
Our president Jay Friedman talks to Digiday about how Google's unwillingness to share more ad data has led ad tech companies to stop buying from Google.
Ad Tech Companies Are Finding Their New Normal
Our VP Ami Sirlin talks to Adweek about how she and others have had to change the way they work due to the coronavirus crisis.
Coronavirus and Marketers’ Brand Safety Concerns
Amanda Martin, VP of enterprise partnerships, shares how marketers not wanting brands showing up near coronavirus coverage is hurting publishers.
COVID-19 Updates: Effects on the Advertising Industry
Amanda Martin, VP of enterprise partnerships, says Goodway's global remote workforce and culture mean business as usual now, even in these uncertain times.
How to Respond to COVID-19: Your Digital Advertising To-Do List
Find out what will likely happen in the coming days and get your digital advertising to-do list, everything to do now to respond to COVID-19 successfully.
What Our Goodway Pros Know: 10 Working-From-Home Tips
Remote work works. Read on to learn what our Goodway pros know and get all the working-from-home tips and tricks you need to succeed.
Your Blueprint To Leading Teams Working Remotely
Are you wondering how to manage your team working remotely? Here are our best tricks and tips to encourage and inspire you for remote workforce success.
Fast-Track Your Pharmaceutical Advertising With 5 Digital Tips
Fast-track your pharmaceutical advertising with these 5 tips that will help you accelerate results, build momentum and stay well ahead of the competition.
Coronavirus and Its Digital Media Impact: 3 Ways You Can Prepare Now
Curious about how smart marketers are currently planning to face and overcome coronavirus and its digital media impact? Prepare now in these 3 ways.
5 Destination Marketing Digital Strategies to Go From Zero to Hero
Build your business and drive steady foot traffic to your location with our top 5 destination marketing digital strategies.
Tackle Supply Path Optimization Like a Pro
Learn what supply path optimization (SPO) is and how to create a solid SPO strategy to improve your campaign performance and the ad tech industry at large.
5 Breaking News Headlines: Digital Marketing CliffsNotes (February 2020)
To stay up with the latest digital marketing news, scan these expertly curated breaking news headlines and summaries; then read what's most relevant to you.
Creating Smarter Goals and Digital Marketing KPIs
Before you launch your next marketing project or campaign, get this quick refresher and 5-point checklist to creating smarter goals and KPIs.
How to Improve Lead Generation With Facebook Lead Ads
In this quick Q&A, learn what Facebook lead ads are, how they work, and how they can help you vastly improve your lead generation just as they did for our client.
The Goodway Life: Building a Digital Media Career
What's the secret to a successful career? Finding a company that helps you grow and evolve no matter your tenure. Here's how Goodway Group does it.
Infographic: Holiday Shopping and Traditions Unwrapped
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?