Featured News
Happy Holidays From Our Family to Yours
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What We’ve Already Learned From Direct-to-Consumer Companies
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2018 Header Bidding Trends: The Update You Need to Read
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Five Ad Tech Gifs That Will Have You Nodding (and Laughing)
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What We’ve Already Learned From Direct-to-Consumer Companies
In his AdExchanger Data-Driven Thinking article, Jay explains how traditional consumer brands and retailers must take a new-era advertising and marketing approach to stay ahead of direct-to-consumer competitors.
Investment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capital
Jay is quoted in this Adweek article about ad tech investments based on a recent Forrester report.
The Omnishopper Dilemma
In her Franchising Today Magazine byline, Amanda Martin shares how multi-location businesses can connect their online advertising to offline sales.
How Connected TV Will Impact All Media Buying and Its Pricing
In his AdExchanger byline, Jay talks about how connected TV (CTV) will change how marketers think about their total budgets, how they define their audience, and how media is valued across all channels.
Header Bidding Update 2018
Jay is featured in eMarketer's latest update that covers the latest header-bidding trends and answers questions about header bidding’s future.
3 Ways to Ensure Ad Tech Spend Is Creating Actual Value
In his Adweek article, Jay explains three simple ways marketers can ensure their ad-tech dollars are creating value.
Goodway Group Launches Proprietary Auto Purchase Attribution
We launched our auto purchase attribution product, our new proprietary reporting solution with Oracle Data Cloud and Polk, which helps dealers connect the dots between online advertising and offline vehicle sales at the regional level.
Many Ad Tech Companies Have at Least One Glass Wall
In this AdExchanger "Data-Driven Thinking" byline, Jay explains how ad tech – SSPs, DSPs, verification providers, and data providers – can add even more value to help marketers accomplish their goals.
Connected TV Advertising: Almost Ready for Primetime
Sarah Scherer's commentary on connected TV budgets was included in eMarketer's recent report, Connected TV Advertising: Almost Ready for Primetime.
How the Best Service-Layer Companies May Turn the Tables on Big Brands
In his ExchangeWire byline, Jay explains the three things big brands should start doing now to evolve and keep their place in the ecosystem.
2018 Header Bidding Trends: The Update You Need to Read
With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.
Five Ad Tech Gifs That Will Have You Nodding (and Laughing)
No cute cats. No Ryan Gosling. But better. Have a laugh, or even punch up your presentations, social media posts, emails and more with our clever ad tech Gifs you didn't even know you needed.
3 Digital Marketing Trends That Top Our 2019 Predictions
Our 2019 predictions are in, and these are the top 3 digital marketing trends gaining momentum you'll want to include in your strategy for next year.
Don’t Google Your Own Keywords and Other SEM Strategies
Find out how searching for your own keywords can hurt your ad campaign and get other SEM strategies from our experts to ensure your paid search success.
The Current State of GDPR Compliance
GDPR Update: As more and more marketers work to achieve GDPR compliance, the impacts on programmatic advertising are coming to light.
Your Expert Guide to Online to Offline Attribution
Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
Expert Interview: What Recent Changes Mean for Pandora Advertising
Sarah Scherer, Media Product Manager at Goodway Group, weighs in on what the latest changes in the digital audio industry mean for Pandora advertising
Real Advice for Advertisers From ATS London 2018
We’re back from ATS London and boiling down what you need to know — three key takeaways and actionable insights for advertisers.
Three Innovative Marketing Solutions to Measure Auto Purchase Attribution
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
What Apple’s Intelligent Tracking Prevention Changes Mean for Advertisers
How will Apple's latest Intelligent Tracking Prevention changes impact digital ads? Learn what's changed, who's impacted, and what you can do now.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?