Featured News
Does Paid Social Work? (A Case Study)
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Top 7 Data Strategy Acronyms Explained
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Digital Marketing News Roundup: November 2019
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Jay Friedman Talks New Book on Money for Lunch (Audio Interview)
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New Book Helps CMOs Flip the Script
Goodway president Jay Friedman's new book helps CMOs meet the challenge of equating business results to marketing efforts.
Goodway’s Martin Seeks Consolidation and Control
VP Amanda Martin talks supply path optimization and how Goodway wants a consolidated space and partners who can innovate with us.
People on the Move
Control v Exposed (CvE), a Goodway Group spin-off global agency revolutionizing the ad tech industry, hired Paul Frampton to spearhead its Europe expansion.
Goodway Group Creates a New Data Science and Analytics Division
Lluis Canet, vice president of data science and analytics, and Benjamin Diesbach, lead data insights analyst, head up Goodway's new data science and analytics division to leverage advanced analytics and machine learning for clients.
The Rise of Ad-Free Services A Big Problem for Advertisers
Our President Jay Friedman talks about ad-supported TV and the dwindling opportunities to advertise in the next few decades.
The Beginner’s Guide to Choosing Corporate eLearning Software
Our Learning & Development Director Jodi Younes talks to HR Technologist about how to best provide learning experiences to employees.
Getting More Women to the Table in Ad Tech
Our Director of Enterprise Partnerships Amanda Martin shares what the ad tech industry can do to improve diversity in leadership and the workforce.
How Flexible Work Environments Can Help Women Advance in Their Careers
Our COO Corean Canty talks to Adweek about how working remotely helps level the playing field for women seeking the right work/family balance.
Agency Demands for Transparency Have Lasting Ramifications for Sell-Side Tech
AdExchanger mentions Pubmatic's partnership with Goodway that allows the agency to control its buy-side fees as it increases spending through the exchange.
Roku Has Inked a Deal With Adobe on OTT Advertising
Our President Jay Friedman muses to Business Insider about whether Roku, a walled garden, will open up its platform to other ad tech companies.
We respect your privacy and take protecting it seriously.
![How do you know you’re spending your ad dollars the right way? Our president Jay Friedman talks about how to make #marketing the growth engine of your company in this radio interview with #BertMartinez and #MondayforLunch. Full interview available via [Link in Bio].](http://scontent-atl3-1.cdninstagram.com/v/t51.2885-15/e35/c157.0.405.405a/s320x320/67682913_494390837817039_6977340388269794222_n.jpg?_nc_ht=scontent-atl3-1.cdninstagram.com&_nc_cat=103&oh=e33e44ac2bb618a38c0d18a2f374b218&oe=5DEE27C3 "How do you know you’re spending your ad dollars the right way? Our president Jay Friedman talks about how to make #marketing the growth engine of your company in this radio interview with #BertMartinez and #MondayforLunch. Full interview available via [Link in Bio].")
Does Paid Social Work? (A Case Study)
Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here's what we found.
Top 7 Data Strategy Acronyms Explained
Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
Digital Marketing News Roundup: November 2019
Are you on top of the latest digital marketing news? Scan our expertly compiled list of the most interesting news of the day.
Jay Friedman Talks New Book on Money for Lunch (Audio Interview)
Jay Friedman spoke with Bert Martinez in this Money for Lunch online radio episode. Listen in to hear Jay talk about key digital advertising trends, his background, and his new book, Prove Your Advertising Works.
Jay Friedman Talks Trust in Digital Advertising at DMEXCO 2019 (Video)
Watch this video from DMEXCO 2019 and see what our president Jay Friedman has to say about trust in digital advertising and his tips on how to improve it.
What Google’s New Search Metrics Mean for Your Ad Campaigns
How will Google's new search metrics impact your ad campaigns? Learn what's happening and what advertisers should do now.
Goodway Group Celebrates 90 Years: A Chat With CEO Dave Wolk
As Goodway Group celebrates 90 years, CEO Dave Wolk chats about our rich history and the life lessons he's picked up along the way.
New Book Helps CMOs Share Digital Marketing Results
Jay Friedman’s new book is every CMO's go-to guide on how to discuss digital marketing results in terms that leadership values.
TTD Declares Laura Taylor a Digital Trader Superhero
The Trade Desk chose only eight media traders from around the world to feature in their latest campaign, and we are proud Laura Taylor is one of them.
Have You Kept Up With the Digital News? (August 2019)
Have you kept up with this month’s digital news? If not, skim or dig into our expertly compiled current industry news to get back to knowledgeable fast.
We respect your privacy and take protecting it seriously.
The Goodway Life: Building a Digital Media Career
What's the secret to a successful career? Finding a company that helps you grow and evolve no matter your tenure. Here's how Goodway Group does it.
Infographic: Holiday Shopping and Traditions Unwrapped
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
We respect your privacy and take protecting it seriously.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?