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5 Ways Brands Can Get Ready To Say Goodbye to Cookies
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Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties
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Captify’s Programmatic Search IntelligenceMarks Paradigm Shift in Programmatic Efficiency
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The Next Phase In SPO Is Based On Value Creation
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Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties
Amanda Martin, VP of enterprise partnerships, offers her insights on the evolution of log-level data, and how its being utilized as a bidding strategy facilitator today in this Adweek piece.
Captify’s Programmatic Search IntelligenceMarks Paradigm Shift in Programmatic Efficiency
Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.
The Next Phase In SPO Is Based On Value Creation
Michael Shaughnessy, SVP, Operations & Partnerships at Kargo, discusses Jay Friedman's perspective around programming spending and the ISBA report in this AdExchanger article.
The Winners Of A Broken Duopoly Are Many, Not Few
What's next for the digital marketing duopoly? Jay Friedman, president at Goodway, discusses the four sets of winners as the current landscape begins to shift in this AdExchanger byline.
What’s a Car Dealership to Do?
Ami Sirlin, VP at Goodway, offers her insight into how dealerships can manage a smart digital marketing strategy during a pandemic in this Wards Auto byline.
Recognizing Location Bias Can Boost Workplace Diversity
Allwork.Space, an online publication that’s dedicated to the future of work, reposted Corean's lastest Fast Company byline on workplace diversity.
It’s Not a Recruitment Issue. The Ad Industry Needs Diversity Advocates in the Workplace
Goodway COO Corean Canty offers her perspective on diversity advocates in the workplace in this powerful Adweek byline.
Can remote work really improve workplace diversity?
Goodway COO Corean Canty shares insight into how workplace diversity plays into remote work in this thought-provoking opinion piece in Fast Company.
Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.
Doing SPO? Be Aware Of These Unintended Consequences
Amanda Martin, VP of enterprise partnerships, lends her insights into indudstry supply standards and inventory differentiators in this AdExchanger piece on SPO.
5 Ways Brands Can Get Ready To Say Goodbye to Cookies
Ready to kick cookies to the curb? Here's an overview of what the ad tech industry is doing now and 5 ways brands can get ready to say goodbye to cookies.
Goodway Group Earns Recognition With Two 2020 Major Industry Awards
Goodway Group earned recognition with 2020 major industry awards, winning a Gold Stevie for Best E-book and Most Effective Programmatic Media Partnership from The Drum.
Auto Brands Can Pivot and Prevail Over COVID-19 These 4 Ways
The auto industry is dealing with a host of COVID-19 side effects, but here are four ways auto brands can pivot and prevail over COVID-19.
COVID-19 Impact: How Healthcare Marketers Can Prepare for the Future
As emergency rooms fill up with COVID-19 cases, here's a look at healthcare now and how healthcare marketers can successfully prepare for the future.
COVID-19 Impact: What Fitness Marketers Should Do Now
To bolster consumer confidence during COVID-19, this is what fitness marketers should do now for brands to adapt and innovate for the post-pandemic routine.
COVID-19 Impact: 5 Ways Movie Theaters Can Prepare To Reopen
Here's a quick look at COVID-19's impact on movie theaters and five ways movie theaters can prepare to reopen to a crowd.
How Brands Can Recover and Evolve After COVID-19
How can brands recover and evolve after COVID-19 and be stronger and better for all they serve? Our president Jay Friedman explains.
4 Ways B2B Marketers Can Succeed During COVID-19
In lieu of physical events, find out how B2B marketers can succeed during COVID-19 by getting in front of registered audiences now.
How COVID-19 Is Impacting Paid Social Media
In our latest blog, find out how COVID-19 is impacting paid social media and seven ways to make the greatest social media impact now.
Overcome COVID-19 With This 4-Step Conquesting Strategy
Follow this 4-step conquesting strategy to use digital advertising to grow your market share and share of voice during the pandemic.
The Goodway Life: Building a Digital Media Career
What's the secret to a successful career? Finding a company that helps you grow and evolve no matter your tenure. Here's how Goodway Group does it.
Infographic: Holiday Shopping and Traditions Unwrapped
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?