Featured News
How Brands Can Recover and Evolve After COVID-19
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We Can All Help – Just By Doing Our Jobs
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4 Ways B2B Marketers Can Succeed During COVID-19
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How COVID-19 Is Impacting Paid Social Media
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We Can All Help – Just By Doing Our Jobs
Goodway Group is noted as a pioneer of the remote work force in this Forbes Council Post around what companies can do right now to help the industry.
Ad Tech Braces for More Investigations Into the Programmatic Supply Chain
Goodway president Jay Friedman gives his insight on media spend and advertising services following ISBA's recent study in this Adweek piece.
ISBA Report Can Guide Marketers, But Don’t Misread The Narrative
Jay Friedman, president at Goodway, shares his thoughts and tips for marketers around navigating the digital marketing revolution based off ISBA's new study in this AdExchanger column.
Reports: Streaming, Apps Continue to Garner User Attention
BizReport's piece highlighting three new reports looking at changes in user behaviors throughout the pandemic includes mention of Goodway Group's COVID-19 programmatic trends dashboard.
Goodway Group’s Friedman Says Pubs Gotta Meet Agencies in the Middle
Jay Friedman, our president at Goodway, discusses the state of digital advertising against the global economic future in this interview with Ad Monsters.
As States Reopen, Conversion Patterns Point to Early Programmatic Recovery
Goodway Group's Benjamin Diesbach discusses the impact on CPM floor prices and early signs of recovery in this Street Fight Magazine feature piece on Goodway's COVID-19 dashboard.
Opinion: The Psychology of Business Recovery Post COVID-19
Goodway Group's Family Fun Friday initiative is highlighted in this Marketing Interactive piece around reigniting employee morale and resilience while working from home.
What Agencies Are Doing to Support the Mental Health of Their Employees
Adweek's piece on how agencies are supporting their employee's mental health showcases Goodway's dedication to championing parents and families with Fridays dedicated to family fun.
Lessons From Cannabis’ Lockdown Boom; Pandora’s Audio Experiences: Wednesday’s First Things First
Goodway Group's Jillian Pap, Director of People Experience, discusses how Goodway celebrates employee successes in a remote work environment in this Adweek: First Things First column.
Reinventing Buyer-Seller Strategic Partnerships For A Programmatic World
Goodway Group's work with PubMatic and the potential this has to to create incremental value for advertisers, publishers and SSPs was recognized in this contributed opinion piece in AdExchanger.
How Brands Can Recover and Evolve After COVID-19
How can brands recover and evolve after COVID-19 and be stronger and better for all they serve? Our president Jay Friedman explains.
4 Ways B2B Marketers Can Succeed During COVID-19
In lieu of physical events, find out how B2B marketers can succeed during COVID-19 by getting in front of registered audiences now.
How COVID-19 Is Impacting Paid Social Media
In our latest blog, find out how COVID-19 is impacting paid social media and seven ways to make the greatest social media impact now.
Overcome COVID-19 With This 4-Step Conquesting Strategy
Follow this 4-step conquesting strategy to use digital advertising to grow your market share and share of voice during the pandemic.
3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive
The pandemic is hitting industries hard; but whatever the impact, here are 3 surefire ways small businesses can navigate COVID-19 and thrive.
9 Ways To Connect While Apart During COVID-19
To avoid the mental and physical effects of social isolation, check out our 9 ways to connect while apart during COVID-19.
How COVID-19 Is Impacting Theme Parks
Find out how COVID-19 is impacting theme parks and get five ways you can start planning for how to connect with customers and new audiences in the future.
How COVID-19 Is Affecting Travel and Tourism
Find out how COVID-19 is affecting travel and tourism and the three areas travel industry marketers can work on now to positively impact results later.
How COVID-19 Is Impacting the Restaurant Industry
Find out how COVID-19 is impacting the restaurant industry and what three areas marketers should focus on now to support their restaurant brand.
How to Respond to COVID-19: Your Digital Advertising To-Do List
Find out what will likely happen in the coming days and get your digital advertising to-do list, everything to do now to respond to COVID-19 successfully.
The Goodway Life: Building a Digital Media Career
What's the secret to a successful career? Finding a company that helps you grow and evolve no matter your tenure. Here's how Goodway Group does it.
Infographic: Holiday Shopping and Traditions Unwrapped
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?