Featured News
A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse
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5 Destination Marketing Digital Strategies to Go From Zero to Hero
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How Brands Can Forge Authentic Influencer Relationships To Better Reach Black Consumers
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Tackle Supply Path Optimization Like a Pro
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A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse
In his AdExchanger "The Sell Sider" column, our president Jay Friedman explains how publishers should change to prep for the demise of third-party cookies.
How Brands Can Forge Authentic Influencer Relationships To Better Reach Black Consumers
Our COO Corean Canty explains why and how brands should work with African American social media influencers to connect with African American consumers.
Goodway Group Partners With RSi’s Ansa for Shopper Marketing Analytics
Goodway Group partners with RSi's Ansa for detailed shopper marketing analytics to improve CPG brands' digital advertising efforts and product sales.
What’s the Future of Women in Martech?
In this MarTech Advisor article, Amanda Martin, our vice president of enterprise partnerships, talks about the current state of women in martech and what the future holds.
Goodway Group Earns Top Rank at The Wires 2019 Global Awards
Goodway Group won Best Data Activation at ExchangeWire's The Wires 2019 for its work on the impactful SharkNinja campaign.
New Book Helps CMOs Flip the Script
Goodway president Jay Friedman's new book helps CMOs meet the challenge of equating business results to marketing efforts.
Goodway’s Martin Seeks Consolidation and Control
VP Amanda Martin talks supply path optimization and how Goodway wants a consolidated space and partners who can innovate with us.
People on the Move
Control v Exposed (CvE), a Goodway Group spin-off global agency revolutionizing the ad tech industry, hired Paul Frampton to spearhead its Europe expansion.
Goodway Group Creates a New Data Science and Analytics Division
Lluis Canet, vice president of data science and analytics, and Benjamin Diesbach, lead data insights analyst, head up Goodway's new data science and analytics division to leverage advanced analytics and machine learning for clients.
The Rise of Ad-Free Services A Big Problem for Advertisers
Our President Jay Friedman talks about ad-supported TV and the dwindling opportunities to advertise in the next few decades.
5 Destination Marketing Digital Strategies to Go From Zero to Hero
Build your business and drive steady foot traffic to your location with our top 5 destination marketing digital strategies.
Tackle Supply Path Optimization Like a Pro
Learn what supply path optimization (SPO) is and how to create a solid SPO strategy to improve your campaign performance and the ad tech industry at large.
5 Breaking News Headlines: Digital Marketing CliffsNotes (February 2020)
To stay up with the latest digital marketing news, scan these expertly curated breaking news headlines and summaries; then read what's most relevant to you.
Creating Smarter Goals and Digital Marketing KPIs
Before you launch your next marketing project or campaign, get this quick refresher and 5-point checklist to creating smarter goals and KPIs.
How to Improve Lead Generation With Facebook Lead Ads
In this quick Q&A, learn what Facebook lead ads are, how they work, and how they can help you vastly improve your lead generation just as they did for our client.
Get the Latest Marketing News: December 2019
Do you know the latest marketing news? Scan our expertly curated industry articles and dive into the ones that most interest or impact you.
2020 Marketing Preview: Three Tasks to Do Now
Want to be as proactive, productive, and prepared as possible with your 2020 marketing? Goodway Group VP Amanda Martin says do these three tasks.
Boost Your Performance With This 5-Step Holistic Marketing Formula
If your budget is limited, how do you boost your digital campaign performance? Follow our 5-step holistic marketing formula.
Does Paid Social Work? (A Case Study)
Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here's what we found.
Top 7 Data Strategy Acronyms Explained
Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
The Goodway Life: Building a Digital Media Career
What's the secret to a successful career? Finding a company that helps you grow and evolve no matter your tenure. Here's how Goodway Group does it.
Infographic: Holiday Shopping and Traditions Unwrapped
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?