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Unwrap the Possibilities This Season With Our 2020 Holiday Advertising Playbook
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The Ad Platform: Why the Buy Side Wants Log-Level Data
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Goodway Group Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award
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‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
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The Ad Platform: Why the Buy Side Wants Log-Level Data
Amanda Martin, VP enterprise partnerships at Goodway, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency
Goodway Group Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award
Goodway Group won the Best Data Visualization Solution category for the 2020 MarTech Breakthrough Awards, which recognizes outstanding marketing, sales and advertising technologies across the industry.
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Jay Friedman, President at Goodway, gave his insights into what's next for the Tik Tok saga for marketers and media buyers for this Digiday article.
Goodway Group, a digital advertising company, has been fully remote for over 10 years
Ami Sirlin, VP at Goodway, appears as a guest on Gaper.io's podcast to discuss the work-from-home workforce and the process of becoming fully remote.
Identity Needs A Solution Capable Of Actually Winning
Jay Friedman, President, throws his hat of expertise into the ring with what's next in the ongoing identity crisis in this data-driven AdExchanger column.
Control v Exposed Expands into APAC via Current Asia Partnership
CvE's recent APAC expansion calls out Goodway Group as its US headquarters.
Is Smart Bidding Fostering a Lackadaisical Approach To Account Structuring?
David Grow, Search Advisor, lends his expertise on Google Smart Bidding for this contributed article in ClickZ.
Why the Industry Shouldn’t Be Trying To Replace Cookies
Amanda Martin's recent webinar commentary on cookies as ‘consent by hostage’ is mentioned in this article discussing the replacement of cookies.
Prompted By The Pandemic, More Roles Could Become Location Agnostic, In Real Estate And Beyond
This Bis Now article discusses many industries and roles becoming location agnostic, pulling insights from Corean Canty's byline in Fast Company around diversity hiring.
8 Keys To Building Diversity and Inclusion in Your WFH Plan
This piece around 8 key things leaders can do to build diversity and inclusion into your WFH plan looks to Corean Canty's recent byline in Fast Company for tips.
Unwrap the Possibilities This Season With Our 2020 Holiday Advertising Playbook
Want to unwrap all your digital advertising campaign possibilities this season? Download our 2020 Holiday Advertising Playbook now.
Goodway Group Wins MarTech Breakthrough Award for Best Data Visualization Solution
Goodway Group wins a 2020 MarTech Breakthrough Award for Best Data Visualization for our dynamic marketing KPI reporting dashboards.
Goodway Group Wins Silver Global Search Award for Best Local Campaign (PPC)
Goodway Group won a Silver Global Search Award for Best Local Campaign (PPC) for our Kubota client's Farmbelt Equipment campaign at the 2020 inaugural Global Search Awards.
Avoid the Vanity Metric Trap: Focus On Search Metrics That Matter
To avoid the vanity metric trap, intentionally set meaningful search goals and focus on the search metrics that matter most.
COVID-19 Update on Digital Insights and Advertising Trends
Check out these COVID-19 digital insights and advertising trends. We scoured our resources and pulled together this update just for you.
Planning a Data Strategy for Sweeter Results
Planning a data strategy? For sweeter results, learn how to go about it, the questions to ask yourself and more.
5 Ways Brands Can Get Ready To Say Goodbye to Cookies
Ready to kick cookies to the curb? Here's an overview of what the ad tech industry is doing now and 5 ways brands can get ready to say goodbye to cookies.
Goodway Group Earns Recognition With Two 2020 Major Industry Awards
Goodway Group earned recognition with 2020 major industry awards, winning a Gold Stevie for Best E-book and Most Effective Programmatic Media Partnership from The Drum.
Auto Brands Can Pivot and Prevail Over COVID-19 These 4 Ways
The auto industry is dealing with a host of COVID-19 side effects, but here are four ways auto brands can pivot and prevail over COVID-19.
COVID-19 Impact: How Healthcare Marketers Can Prepare for the Future
As emergency rooms fill up with COVID-19 cases, here's a look at healthcare now and how healthcare marketers can successfully prepare for the future.
The Goodway Life: Building a Digital Media Career
What's the secret to a successful career? Finding a company that helps you grow and evolve no matter your tenure. Here's how Goodway Group does it.
Infographic: Holiday Shopping and Traditions Unwrapped
The results of our employee holiday survey are in. This festive infographic digs into their holiday shopping behaviors, preferred traditions and favorite treats.
Happy Holidays From Our Family to Yours
During this special season, we want to thank you for your continued support and partnership. Happy holidays from all of us at Goodway Group.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?