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Blog2018-02-12T20:07:03+00:00

Featured News

Adweek

How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying

In this Adweek article, our President Jay Friedman shares three considerations for consultancies that plan to move into programmatic.
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Man and Woman Staring at Tablet in Office

Clicks Are Dead

Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
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Digital Marketing

Digital Marketing

In his Franchising Today article, our President Jay Friedman talks about how franchisees should work within their parent brand framework and use targeting to get the best return.
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Smiling businesswoman holding tablet

Facebook Fallout: What Smart Marketers Are Doing Now

Is it business as usual for Facebook marketers? After the flurry of recent Facebook scandals and changes, here are four things smart marketers are doing now.
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Through Consolidation and Net Neutrality Repeal, the Duopoly Becomes a Lots-More-Opoly

In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.

By |In the News|

Industry Insiders Are Buzzing About Possible Ad-Tech Acquisitions After AT&T Shelled Out a Reported $1.6 Billion for AppNexus

In the wake of AT&T's AppNexus acquisition, our COO Jay Friedman shares his thoughts on potential future ad-tech acquisitions. 

By |In the News|
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  • Fun times and stellar views from our cruise in Boston this week. #goodwaygrouprocks
  • Goodway Cares made a splash in Park City last week! Our dunk tank raised over $2,600 for several worthy causes. Thanks to all who participated and those that donated! #goodwaycares #goodwaygrouprocks

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The Goodway Life: Mastering the Science and Art of Digital Media

Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.

By |Goodway Culture|

The Secret to One of the Country’s Best Workplaces for Women

Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.

By |Goodway Culture|
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Recent Tweets

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  • Fun times and stellar views from our cruise in Boston this week. #goodwaygrouprocks
  • Goodway Cares made a splash in Park City last week! Our dunk tank raised over $2,600 for several worthy causes. Thanks to all who participated and those that donated! #goodwaycares #goodwaygrouprocks

#InstaFollow

Pricing Guide

What’s Programmatic Worth?

Goodway Group

Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.

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People-Based Marketing

People-Based Marketing Stat Pack Slides

Goodway Group

Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.

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Creative Best Practices Guide

Creative Best Practices Guide

Goodway Group

Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.

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Debunking Display Ad Myths

Debunking Display Ad Myths Stat Pack Slides

Goodway Group

It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.

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Advanced TV: Why Bother? Guide

Goodway Group

As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.

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Advanced TV Stat Pack Slides

Goodway Group

You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.

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Programmatic 101

Programmatic 101: How to Reach Today’s Consumers with Programmatic

Goodway Group

Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.

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Viewability White Paper

Goodway Group

In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.

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30 Days to Paid Digital Media Expertise

30 Days to Digital

Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!

Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.

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Impressions & TRP Calculator

Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:

  • How many TRPs does xx impressions equate to in my market?
  • How many impressions do I need to get to xx TRPs in my market?

TRP To Online Impression Calculator
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Note: Selecting multiple age groups will give you the total combined impression count for all age groups
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