Featured News
For Every Generation of Dads, a Father’s Day Video Tribute
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TechBytes With Scotty Pate, Data Scientist, Goodway Group
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Why Digital Media Is the First Franchisee-Friendly Medium
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The Open Exchange’s Value Prop Keeps Getting Better
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TechBytes With Scotty Pate, Data Scientist, Goodway Group
MarTech Series interviewed our Data Scientist Scotty Pate about how he thinks AI-based marketing automation strategies will fare in 2018.
Why Digital Media Is the First Franchisee-Friendly Medium
In this QSR Magazine byline, Jay explains why digital media now offers greater measurement and sophisticated tools to franchisees than any other form of advertising available.
The Open Exchange’s Value Prop Keeps Getting Better
In AdExchanger's "The Sell Sider" column, our COO Jay Friedman writes about how open exchanges are having a renaissance due to efforts like Ads.txt and explains why private marketplaces (PMPs) are programmatic advertising's biggest time suck.
GDPR May Hand an Advertising Opportunity to Two Unexpected Players
"The strategy behind targeted campaigns will adjust in the short term until the industry sees how this new regulation is enforced, but the largest impact will be on the scale of third-party data due to the new requirement of explicit consent," says our Director of Enterprise Partnerships Amanda Martin in this Business Insider GDPR article.
Make Digital Marketing Work Better Than Ever
Our COO Jay Friedman explains how dealers can make the most of their digital marketing today in this WardsAuto article.
3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media
In this Adweek article, our COO Jay Friedman talks about how agencies can quit the media centralization/decentralization cycle and prolong their in-housing or outsourcing efforts, no matter which camp they currently fall in.
Goodway Adds Industry-First Features to Its RealValue® Advertising Platform
Our RealValue Advertising Platform has the full gamut of pre- and post-bid technology to support campaign performance from start to finish. Now with two new industry-first algorithms added to the foundation, it's even better: We have improved average campaign lift to 26 percent over a control.
Six Questions I Would Have Asked Mark Zuckerberg
In his AdExchanger Data-Driven Thinking column byline, our COO Jay Friedman poses six questions that Congress should have asked Mark Zuckerberg when he testified about Facebook's recent data misuse.
Digital Marketing
In his Franchising Today byline, our COO Jay Friedman explains why "doing digital" in 2018 is a must and shares five steps to make digital marketing work better.
What MRC Accreditation Actually Means for Facebook
The Media Rating Council (MRC) accredited Facebook to correctly report ad impressions on Facebook and Instagram. Our COO Jay Friedman shares his thoughts on the news in this Adweek article.
What Is the GDPR and Are You Ready?
Even if you aren't based in Europe, the General Data Protection Regulation (GDPR) could have a big impact on your ad campaigns. Is your organization ready?
Proven Strategies for Better Performing Ads from a Real Facebook Ad Campaign
Three proven strategies for your next Facebook ad campaign that will change the way you think about your first-party data.
Find Out How Pixel Tracking Works
Explaining how pixel tracking works is easier shown than said. Share this video to get your clients up to speed in under nine minutes.
3 Tips to Protecting Your Customer Data
For today’s marketers, consumer insights are more valuable than ever, which means protecting your customer data is essential. Take these steps to keep your data safe.
What Facebook’s Third-Party Data Changes Mean for Your Campaigns
Facebook's third-party data changes might mean you need to rethink your paid social strategy. Here are three ways to update your Facebook audience targeting now.
Video Advertising: What the Pros Know
eMarketer recently released its 2018 digital video advertising best practices report. Find out what the pros know and what we and our in-house expert, Danielle Krauter, recommend when running digital video advertising.
Goodway Group Renews Commitment to Transparency with TAG IQG Recertification
With fraud on the rise in digital advertising, it is key to partner with someone you can trust. Goodway is TAG IQG-certified for the third year in a row.
Newsfeed Changes Take Over Social Media Marketing World
Get the scoop on social media's hot topics and all the insights we gained at Social Media Marketing World 2018.
Is Your March Madness Advertising Strategy a Slam Dunk or a Bust?
With our 5 tips, get a March Madness advertising strategy that's more likely to win out this year than your bracket.
First-Price vs. Second-Price Auction — What’s the Difference?
Learn the difference between first-price and second-price auctions: their respective benefits and limitations, the key terms you need to know and strategies to maximize your spend across auctions.
For Every Generation of Dads, a Father’s Day Video Tribute
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
Happy Holidays from Our Family to Yours
May your holidays and New Year be filled with joy!
The Goodway Life: Camaraderie Over Cubicles
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
On Gratitude: What We’re Thankful for
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
The Goodway Life: Mastering the Science and Art of Digital Media
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
The Goodway Life: Inspiring Self-Discovery in Your Career
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
The Secret to One of the Country’s Best Workplaces for Women
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?