We launched our auto purchase attribution product, our new proprietary reporting solution with Oracle Data Cloud and Polk, which helps dealers connect the dots between online advertising and offline vehicle sales at the regional level.
In this AdExchanger "Data-Driven Thinking" byline, Jay explains how ad tech – SSPs, DSPs, verification providers, and data providers – can add even more value to help marketers accomplish their goals.
Sarah Scherer's commentary on connected TV budgets was included in eMarketer's recent report, Connected TV Advertising: Almost Ready for Primetime.
In his ExchangeWire byline, Jay explains the three things big brands should start doing now to evolve and keep their place in the ecosystem.
In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.
In this AdExchanger interview, Jay talks about what marketers are getting wrong about attribution, his thoughts on the industry and his vision for Goodway.
Previously the COO, Jay Friedman has been appointed President of Goodway Group. (Former Goodway President David Wolk will move into the CEO role.)
In this Adweek article, our President Jay Friedman shares three considerations for consultancies that plan to move into programmatic.
In his Franchising Today article, our President Jay Friedman talks about how franchisees should work within their parent brand framework and use targeting to get the best return.
In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.
Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
Sarah Scherer, Media Product Manager at Goodway Group, weighs in on what the latest changes in the digital audio industry mean for Pandora advertising
We’re back from ATS London and boiling down what you need to know — three key takeaways and actionable insights for advertisers.
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
How will Apple's latest Intelligent Tracking Prevention changes impact digital ads? Learn what's changed, who's impacted, and what you can do now.
Programmatic is designed to spend your media dollars more efficiently, but only if you let it. Make the switch from fixed CPMs to ensure you don’t miss out.
Are you matching your advertising goals to the sales funnel? If not, learn how to best align your goals and media tactics with what you're trying to achieve.
Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
Is it business as usual for Facebook marketers? After the flurry of recent Facebook scandals and changes, here are four things smart marketers are doing now.
If you are new to UTM codes, this blog is for you. Learn how to set up UTM codes to get the most out of your tracking and access our custom URL builder.
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
May your holidays and New Year be filled with joy!
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
What makes a company a great place to work?
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
What’s Programmatic Worth?
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP CalculatorConvert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:
- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?