If managed effectively, handling your clients’ media investments can prove to be a growth lever not only for your clients, but for your own agency’s revenue. What strategies can you follow to more efficiently manage your clients’ media to get a better return on ad spend (ROAS) — and thus, drive more profitability for your agency? Here are five.

With an added pressure to hit high revenue goals, generate new opportunities and build demand, current digital marketing strategies likely don’t cut it for most B2B marketers. Discover how you can change course by integrating brand and demand advertising to win new business and fill your pipeline.

Discover common challenges that prevent brands from aligning upper- and lower-funnel marketing efforts and strategies to overcome them.