Goodway Group Silver Search Award

Goodway Group is proud to announce our Kubota client’s Farmbelt Equipment campaign won a Silver Global Search Award for Best Local Campaign Pay Per Click (PPC) at the 2020 inaugural Global Search Awards.

The Global Search Awards, sponsored by We Are Search and Don’t Panic, held a virtual ceremony on September 8th to celebrate the best in PPC, search engine optimization (SEO) and content marketing from around the world.

Goodway is honored to be recognized by the global search community for creating local impact for a national brand. Hundreds of groups enter the Search Awards program each year, and this is both our first entry and the first win for the Brookhaven, Mississippi, Kubota dealership. This victory highlights our strong partnership with Kubota Tractor Corp and also showcases the skill and dedication that drive our media solutions team.

Our media team has the local marketing knowledge you need to achieve search excellence. Partner with us, and our experts can help you set clear, high-impact paid search goals and determine the right account structure for you. Then we can help you run successful high-quality campaigns to stand out from the competition and stay top of mind with consumers, in any market. Once your campaigns get underway, our team can also monitor your search account, pace your budget and find good opportunities to continually boost your performance across a number of factors – seasonality, search activity, spending priority, and more. With ongoing optimizations to keywords, messaging, settings and so on, your paid search campaigns will stay fresh and relevant and be able to perform to their fullest potential. (Want some paid search advice you can use now? Get the search metrics that matter today and how to steer clear of the vanity metric trap.)

Things are constantly changing in search, but you can count on us to stay nimble and on the cutting edge – keeping pulse on emerging ad tech industry trends, leveraging our search engine partnerships and always experimenting with something new, whether that’s participating in available betas, trying new audiences, or testing and implementing new search features, platforms or tactics. Luckily, the beauty of testing in search is you only have to pay when someone clicks the ad; the searcher is the one asking for information, so money is spent on qualified traffic.

Want more tips to quickly expand your digital marketing knowledge? Become an Industry Insider, and check out our blog for expert digital advertising insights you can act on now. Or connect with our award-winning team today to learn how you can target and reach your audience in the right way at the right time to take your paid search advertising to new heights.

mm

Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.