Are You Ready to Become An Industry Insider?

Now is the time to rethink your 2020 marketing plans and forecasts. COVID-19 has changed the game and if you want to stay ahead, you need to pivot your strategy. But if you’re still wondering what to do next, then you’ve come to the right place.

Sign up here to connect with us and gain access to newly released COVID-19 best practice guides, news and trends first!

New Dashboard: Explore COVID-19’s Impact on Programmatic Buying

Programmatic Trends

Stay current on how buy-side prices and competition are trending in the wake of COVID-19 with our new dashboard! Use our interactive graphs and maps updated daily to track the trends most important to your brand or your market.

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Featured Resources

Programmatic Trends

Newly Updated: Programmatic Trends in the Wake of COVID-19

Re-evaluating your advertising strategy? Our data science team has the analysis you need on programmatic buying trends. Get their latest findings now and check back often for updates!

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Office Workers

A Marketer’s Guide to COVID-19

The widespread impact of COVID-19 on everyday life has many marketers questioning how to respond. Download the guide to learn key considerations to address in your marketing strategy so you can effectively navigate through the COVID-19 pandemic and beyond.

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3-Tips for Businesses video thumbnail

COVID-19 Ad Tips for Franchise, Dealership and Co-op Owners

How should local businesses shift their advertising messages during the COVID-19 pandemic? Watch the latest video in our Top 3 educational series to get digital media tips for small business owners.

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Discover COVID-19’s Impact on Paid Social Media Buys

Discover COVID-19’s Impact on Paid Social Media Buys

In the wake of COVID-19, many ad placements on social platforms are selling at lower-than-normal prices. Learn how you can take advantage and continue to engage with your followers.

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Sharable Vertical Research & Resources

Looking for research on how COVID-19 is impacting your industry? Need advice on where to focus your efforts today for the greatest impact when your industry rebounds? We’ve got you covered. Click the industry icons below to download the latest research and recommendations for your vertical.

Travel & Tourism

icon: travel

Restaurants & Food Service

icon: restaurants

Theme Parks

icon - theme parks

Gambling

Casino

Retail

Retail

B2B Events

Convention

Movie Theaters

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Fitness

Fitness

Live Sports

Live Sports

Automotive

automotive icon

Healthcare

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See Why Industry Reporters Are Turning to Goodway Group

AdExchanger

COVID-19 Forces Ad Industry to Focus on What Really Matters

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Street Fight

COVID-19 Changes Ad Auctions and Creates New Opportunities

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AdExchanger

What to Do When Your Client Pauses Their Ad Spend

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New York Post logo

Publishers Bypass Blacklisted Words as Pandemic Drains Sales

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AdExchanger

How Employers Are Taking Care of Their Workers During COVID-19

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Business Insider

8 Steps to Impress Your Boss in a New Work-From-Home Job

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Can Coronavirus Prompt Better Brand Safety Tactics?

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AdExchange

How to Optimize Programmatic to Real-Time Sales Data

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Digiday Logo

Google Withholding Data Is Pushing Some to Pull Ad Spend

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Business Continuity Planning Guidelines for HR During Coronavirus

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Ad Tech Companies Are Finding A ‘New Normal’ Amid Coronavirus

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MarketingLand

Coronavirus Creating Disruption, Uncertainty for Digital Marketers

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Digiday Logo

Coronavirus Climbs Up Keyword Block Lists Squeezing Revenues

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Business Insider

How to Lead Your Team When Everyone’s Working From Home

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Goodway Group

Access More Industry News Featuring Goodway Group Experts

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Digital Media Resource Library

Looking for more? Visit our digital media resource library to download channel-specific best practice guides, white papers, stat packs, ebooks and more. Arm yourself with all the knowledge you need to adjust your ad strategies and turn them into executable tactics that will get you through COVID-19 and beyond!

ACCESS OUR LATEST RESOURCES

Talk to an Expert

If you have marketing campaigns to launch, a product to promote or need to build trust with your consumers, our team can help keep your plans on track no matter the challenge. Our researchers, data analysts and media traders are experts in many verticals and ready to offer a free consultation to review your current strategy and provide valuable feedback. No strings attached, so take advantage of our deep industry knowledge today!

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