Are You Ready to Become An Industry Insider?
Now is the time to rethink your 2020 marketing plans and forecasts. COVID-19 has changed the game and if you want to stay ahead, you need to pivot your strategy. But if you’re still wondering what to do next, then you’ve come to the right place.
Sign up here to connect with us and gain access to newly released COVID-19 best practice guides, news and trends first!
New Dashboard: Explore COVID-19’s Impact on Programmatic Buying
Stay current on how buy-side prices and competition are trending in the wake of COVID-19 with our new dashboard! Use our interactive graphs and maps updated daily to track the trends most important to your brand or your market.
Sharable Vertical Research & Resources
Looking for research on how COVID-19 is impacting your industry? Need advice on where to focus your efforts today for the greatest impact when your industry rebounds? We’ve got you covered. Click the industry icons below to download the latest research and recommendations for your vertical.
Travel & Tourism
Restaurants & Food Service
See Why Industry Reporters Are Turning to Goodway Group
COVID-19 Forces Ad Industry to Focus on What Really Matters
COVID-19 Changes Ad Auctions and Creates New Opportunities
What to Do When Your Client Pauses Their Ad Spend
Publishers Bypass Blacklisted Words as Pandemic Drains Sales
How Employers Are Taking Care of Their Workers During COVID-19
8 Steps to Impress Your Boss in a New Work-From-Home Job
Can Coronavirus Prompt Better Brand Safety Tactics?
How to Optimize Programmatic to Real-Time Sales Data
Google Withholding Data Is Pushing Some to Pull Ad Spend
Business Continuity Planning Guidelines for HR During Coronavirus
Ad Tech Companies Are Finding A ‘New Normal’ Amid Coronavirus
Coronavirus Creating Disruption, Uncertainty for Digital Marketers
Coronavirus Climbs Up Keyword Block Lists Squeezing Revenues
How to Lead Your Team When Everyone’s Working From Home
Access More Industry News Featuring Goodway Group Experts
Digital Media Resource Library
Looking for more? Visit our digital media resource library to download channel-specific best practice guides, white papers, stat packs, ebooks and more. Arm yourself with all the knowledge you need to adjust your ad strategies and turn them into executable tactics that will get you through COVID-19 and beyond!
Talk to an Expert
If you have marketing campaigns to launch, a product to promote or need to build trust with your consumers, our team can help keep your plans on track no matter the challenge. Our researchers, data analysts and media traders are experts in many verticals and ready to offer a free consultation to review your current strategy and provide valuable feedback. No strings attached, so take advantage of our deep industry knowledge today!