Multi-location Digital Marketing Experience
Anyone can say they can handle your digital marketing, but few have the experience and expertise to streamline and support complex multi-location campaigns seamlessly, to handle all the moving parts.
Ask potential partners what verticals and clients they have worked with in the past. Find out if they have relevant experience in your field. Learn about their big wins, their biggest challenges and opportunities. Know their track record.
Ensure they have custom turnkey systems so your digital marketing campaigns can go off without a hitch. Are the systems scalable, meaning can they still run your campaigns smoothly when they must ramp up and handle more locations? Here are a few helpful turnkey programs your franchise digital marketing consultant should have in place:
Multi-location Digital Media Program Enrollment: How do they handle digital marketing program enrollment? Is it through a web portal? If so, is the web portal well-designed, a breeze to navigate, and easy and quick to use? (Enrollment should take less than 10 minutes.)
Multi-location Digital Advertising Creative and Offers: What’s the process to view and approve advertising programs, creative and offers? How quickly can they get digital advertising live? Make changes? Switch out limited-time offers or gear certain offers to specific markets?
Multi-location Digital Media Campaign Performance Reporting: Can they provide daily performance reports that are easy on the eyes and easy to understand? Can you get more analytics if you need them? Getting this campaign data will not only help you understand how your campaign is faring but give you insight into how to improve. Your chosen consultant can then use these findings to optimize your campaign in real time.
Multi-location Digital Media Campaign Billing: Billing is never fun. But, when many locations or individual business owners are involved, it can get downright complicated and confusing fast. Is your potential provider happy to wade through billing, compliance and corporate advertising reimbursements and handle it for you, for all your locations? How involved do you have to be? Is it a straightforward, simple process and headache-free?