The Franchise Marketing Agency National Brands Trust
Whether you are national brand executive or a franchisee with multiple locations, we have the tech and expertise to level up your marketing campaigns.
We grow franchises with cost-effective, performance-driven marketing
National brands need strategy, insights, and franchise management. Franchisees seek real-time support and marketing implementation. Goodway Group answers both calls.
Goodway Group’s franchise marketing experts feel like an extension of your team. With our experience and award-winning technology, you get results-driven marketing at scale.
WHY GOODWAY GROUP?
Goodway has over 30 years of experience partnering with franchise brands. We have helped over 1,500 franchisees reach their customers and grow their businesses.
Visits to upper funnel pages like New and CPO inventory
Actions on mid funnel pages like VDPs and Service Specials
Conversions on lower funnel pages like Contact Us or Directions
Source: The Trade Tesk, 2025
Powerful digital marketing for franchises
- Paid Search – Bing, Google
- Paid Social Media – Facebook, Instagram
- Connected TV advertising – Smart TVs, Hulu, Youtube
- Audio ads – Alexa, Spotify
- And more!
"By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio."
FRANCHISE BRANDS WE SERVE
We work with a wide range of businesses from C-level executives of national brands to franchisees with multiple locations. We have industry experience in auto, quick service restaurants, gyms, and more.
Multi-location businesses
You’re a franchise business owner with multiple locations. You need a marketing partner that can implement advertising campaigns that increase sales and meet brand requirements. As a franchise marketing agency, Goodway delivers results and saves you time to focus on the big picture.
Established franchise brands
You’re a C-level or senior marketing executive for a national brand with multiple locations in different regions. As an established franchise, you have brand compliance standards and strategies. You need a partner that can implement your digital marketing efforts and help manage franchisee relationships at every level–national, regional, and local.
Challenger brands
You're a growing franchise business that has seen some traction. You want to expand further into existing and new regions, and you’re looking for an experienced franchise partner to support you.