At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. We’ve determined that including a few basic elements helps to make a creative stand out from the crowd. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.
For more tips and tricks, download our creative best practices guide.
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Jackie joined Goodway Group eight years ago and has watched the company grow tenfold from 35 people to over 350. As a media buyer and media supervisor, she managed countless campaigns and educated her peers on programmatic. Jackie now brings her media expertise to her marketing manager role, developing educational content and resources for clients. It’s the perfect fit for a media geek who likes writing.