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Whitepaper

How To Connect brand awareness and Performance marketing

Discover common challenges that prevent brands from aligning upper- and lower-funnel marketing efforts and strategies to overcome them.

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What You'll Learn

Ways To Align Siloed Teams

Learn how to forge crucial connections between brand and demand.

How to Understand Your CX

Dive into customer journey planning and the power of first-party data.

A Unifying Measurement Strategy

Find out how measurement can connect brand and performance marketing.

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How should you adjust your digital marketing strategy to make every dollar count? Use a media mix model to find out.
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Crushing Paid Social KPIs

Susan G. Komen and GRADIANT’s innovative social media campaign led to a groundbreaking 122% ROAS surge.
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Improve Your Marketing Strategy Now

Contact GRADIANT for innovative solutions that drive results and exceed expectations.

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