Transforming Patient Access

A leading academic hospital system aimed to enhance healthcare accessibility and patient engagement for mammography services. The organization sought to streamline its appointment booking process while driving growth in appointment requests.

The hospital system partnered with GRADIANT to implement a comprehensive digital transformation strategy. The team analyzed current appointment booking processes and patient engagement levels, identified KPIs for measuring success, and set clear targets for increasing appointment requests and improving the patient experience. The collaboration focused on launching an online scheduling system for mammography services, featuring seamless integration with the website's landing page and a user-friendly interface with real-time appointment slot availability. They implemented facility-location-based scheduling options to enhance convenience and designed targeted digital marketing campaigns, including search, display, and social ads to drive traffic to the mammography landing page. After launching the new online scheduling system and marketing campaigns, they continually monitored key metrics including appointment request leads and user feedback, regularly refined the digital experience and marketing strategies based on performance data, and looked to scale successful tactics across other service lines. This patient-centric approach aimed to empower users to take control of their healthcare journey while driving the hospital system’s business growth.

The collaboration yielded impressive outcomes, with a 46.5% increase in appointment request leads within the first month of implementation. By the second month, leads had surged by 75.9% compared to pre-implementation levels. The growth continues today, with a 52% average monthly increase in appointment request leads. Beyond the numbers, the initiative enhanced patient access and convenience, garnering positive feedback on the system's time-saving aspects. The new system increased patient engagement and use of mammography services, supporting a holistic patient experience that aligned with the hospital system’s goal of providing exceptional digital healthcare solutions.