Increasing Omni Sales

This adult beverage brand needed to elevate its brand presence, improve distribution, and boost sales across Walmart’s rapidly expanding retail media ecosystem, both in-store and digitally, in the crowded CPG space. It sought a strategic partner to help navigate the complex landscape of omnichannel retail and drive significant growth in a highly competitive environment.

The alcohol brand and G-Comm crafted a holistic retail strategy across in-store and retail media that would captivate Walmart’s customers at every turn. Our approach focused on enveloping these shoppers in key moments – from the bustling aisles to the digital spaces they inhabited. The strategy ramped up the CPG brand's presence across Walmart’s robust media ecosystem, aligning campaigns with high-impact periods such as holidays, college sporting events, in-store and online coupon drops, and in-store shelf displays to extend reach, drive sales, and cultivate vital brand awareness and consideration. Leveraging this cocktail brand’s rich first-party data, G-Comm identified and targeted customers primed for purchase through upper- and mid-funnel channels such as CTV, audio, and display advertising. G-Comm’s ability to measure omnichannel sales provided enhanced visibility into our media support’s immediate impact, allowing us to demonstrate a direct return on media investment.

Our cocktail brand client achieved a 5% increase in YoY omnichannel sales, outpacing overall category growth. The brand also achieved a 57% omnichannel sales surge YoY during the critical March-May period, and holidays became top omnichannel sales days due to the brand’s holistic in-store and digital retail strategy. These outcomes underscore the power of strategic alignment with high-impact moments and the effectiveness of a comprehensive retail media approach.