Boosting Conversions With Meta’s Ad Tools

GRADIANT’s implementation of Meta’s Advantage+ Shopping Campaigns (ASC) and Conversions API (CAPI) led to triple-digital growth in store locator usage and significant increases in app downloads for one QSR brand.

success

Key outcomes

Engaging in an ASC strategy paired with CAPI, key conversions and client success toward business goals rose substantially.

119%

increase in "Find Location" conversions

53%

overall increase in total conversions

26%

boost in app downloads

Challenge

A QSR brand aimed to boost its digital marketing effectiveness and sought to increase its in-store visits and app downloads through targeted advertising. The brand hoped to leverage Meta's latest tools and best practices to maximize campaign performance and ROI.

strategy

GRADIANT and the QSR brand implemented a two-pronged approach: First, we adopted Meta's Advantage+ Shopping Campaigns (ASC) for non-purchase campaigns. This AI-driven tool automates audience targeting, budget allocation and creative optimization. Second, we integrated Meta's Conversions API (CAPI), establishing a direct server-to-server connection for enhanced data accuracy and ad performance tracking.

results

Implementing Meta’s advanced advertising tools yielded significant improvements – the QSR brand increased conversions and boosted app downloads – all within a month! Leveraging ASC and CAPI, the chain substantially improved its digital marketing efficacy, driving more potential customers to its physical locations and increasing app engagement.

“With our social media expertise and Meta’s cutting-edge advertising solutions, we’ve seen a remarkable uptick in this QSR brand’s online engagement and in-store visits. It’s clear evidence we’re making our client’s marketing dollars work harder.”

traci asbury

Social Investment Lead, Goodway Group

Insights