A Marketer’s Guide to COVID-19
During this unprecedented time, it can be overwhelming to determine what is the best short- and long-term marketing strategy for your brand. Although we are living with much uncertainty and unsure of the lasting effects of COVID-19, it is a crucial time for brands to build trust loyalty with customers. Download the guide to learn key considerations to address in your marketing strategy so you can effectively navigate through the COVID-19 pandemic and beyond.
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COVID-19’s Impact on Programmatic Buying
Stay current on buy-side prices and competition trends in the wake of COVID-19 with our new dashboard! Use our interactive graphs and maps updated daily to track the trends most important to your brand.
Programmatic Trends in the Wake of COVID-19
Re-evaluating your advertising strategy? Before you finalize your new plan, check out the latest trends from our data science team and learn how COVID-19 has actually impacted bid auctions, demand and CPMs.
How To Respond to COVID-19: Advertiser’s To-Do List
Many marketers are still uncertain about how to communicate the right message to their customers in the wake of COVID-19. We’ve got you covered with this handy checklist.