Viewability White Paper2018-02-15T20:49:08+00:00

 Applying Viewability Intelligently

Applying Viewability Intelligently

In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions.

The goal? To discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.

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