Downloads Library
2020 Holiday Advertising Playbook
As you plan your campaigns this holiday season, unwrap the possibilities with our expert guide. Discover how consumer shopping behaviors are evolving due to COVID-19 and find out what marketers can do to plan for the season ahead.
Going Cookieless 101 Guide
The clock is ticking. Google announced plans to phase out third-party cookies by 2022. Are you ready to go cookieless? Get the inside scoop now on what ad tech and brands are doing and how you can best prepare.
Political Year Insights
Let’s talk politics. Do you know how to keep your digital marketing on track during a political year? Learn how, no matter the challenge, with our top industry insights and marketing tips.
Advanced TV Guide
Transforming your TV strategy is a must to survive in today’s new normal, and advertisers that are only on linear TV are missing out. Explore advanced TV’s latest features, demand, pricing and more with our latest guide – newly updated in response to COVID-19!
Advanced TV Stat Pack
Streaming has changed the way people watch TV. We’ll help you change the way you reach them. Download our stat pack slides to uncover the top trends in advanced TV — newly updated in response to COVID-19!
A Marketer’s Guide to COVID-19
The widespread impact of COVID-19 on everyday life has many marketers questioning how to respond. Download the guide to learn key considerations to address in your marketing strategy so you can effectively navigate through the COVID-19 pandemic and beyond.
Data Strategy Playbook
There is no better time than now to build your data strategy. Discover the recipe to capturing, enhancing and activating data for more delicious advertising outcomes.
Guide to Incrementality Measurement
Want to lift your measurement strategy to the next level? With incrementality measurement, you can gain insight into which components of your marketing strategy are truly driving incremental business results. Download the guide to learn all the need-to-knows about incrementality.
Data Strategy Glossary
What is the difference between a CDP, CRM and CMP? How can marketers best use data-driven look-alike models to grow their prospect pools? Get in the know and become an expert on data strategy with access to all the essential terms you need to know now.
Prove Your Advertising Works
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, a 2020 Gold Stevie® award winner, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Today’s programmatic auction is more complex than ever. Our latest guide offers insight into the newest trends and how you can leverage machine learning to get a 20% boost in campaign performance.
People-Based Marketing Stat Pack Slides
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Display Advertising Stat Pack
This must-read stat pack debunks the top myths about display advertising. Download it now to access all the research you need to explain why banner ads should be in every campaign budget.
Programmatic 101 Guide
Have your clients taken the time to ensure their media strategy is up to date? Download our programmatic 101 guide to start more powerful conversations about their campaigns.
Viewability White Paper
In this white paper from 2016, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance.
30 Days to Digital
Published in 2016, this e-book breaks down complex digital media topics, like audience targeting, real-time bidding, native advertising and more, through easily digestible daily readings.