As you plan your campaigns this holiday season, unwrap the possibilities with our expert guide. Discover how consumer shopping behaviors are evolving due to COVID-19 and find out what marketers can do to plan for the season ahead.
The clock is ticking. Google announced plans to phase out third-party cookies by 2022. Are you ready to go cookieless? Get the inside scoop now on what ad tech and brands are doing and how you can best prepare.
Transforming your TV strategy is a must to survive in today’s new normal, and advertisers that are only on linear TV are missing out. Explore advanced TV’s latest features, demand, pricing and more with our latest guide – newly updated in response to COVID-19!
Streaming has changed the way people watch TV. We’ll help you change the way you reach them. Download our stat pack slides to uncover the top trends in advanced TV — newly updated in response to COVID-19!
The widespread impact of COVID-19 on everyday life has many marketers questioning how to respond. Download the guide to learn key considerations to address in your marketing strategy so you can effectively navigate through the COVID-19 pandemic and beyond.
Want to lift your measurement strategy to the next level? With incrementality measurement, you can gain insight into which components of your marketing strategy are truly driving incremental business results. Download the guide to learn all the need-to-knows about incrementality.
What is the difference between a CDP, CRM and CMP? How can marketers best use data-driven look-alike models to grow their prospect pools? Get in the know and become an expert on data strategy with access to all the essential terms you need to know now.
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, a 2020 Gold Stevie® award winner, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.