Every campaign is unique, meaning our cross-channel multiplier isn’t universal. Your industry, budget size, and other media buys can play a critical role in your campaign’s success. Running with a small budget? Then you might not win enough video impressions to get the results you want. In an emerging industry? Then higher funnel brand awareness channels like display and audio could give you the right mix. There simply is no one-size-fits-all strategy.
Luckily, our digital strategists are experts at building custom plans that will maximize the right channel combinations and drive the best performance synergies for your brand. Reach out to us to learn more about how we can help you make the most of every marketing dollar.