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featured stories

The biggest news from Goodway Group.

CMOs and the C-Suite— How To Lead Growth Agenda and Win Over the Skeptics

With the reducing tenure of CMOs, driving growth and gaining buy-in from the C-Suite are more important than ever. Move marketing to the top of the boardroom agenda.

7 Tips To Raise Your Retail Media Game
‍

Get the key strategies for retail media success, emphasizing rapid adaptation, integrated insights and breaking down organizational silos to stay ahead in the evolving market. Angela Myers, SVP of Retail Media.
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industry and brand updates

The latest updates from around the industry and the Goodway Group brands.

How Marketing Agencies Can Ensure "Zoom Fidelity" With Media

Real tactics for agencies to maintain media quality and integrity for better customer experiences.
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Goodway Group CEO Calls for a Reboot of  Programmatic Ad Fraud

Jay Friedman advocates for renewed efforts against fraud.
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Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Don't get left behind. Hear from Scott Blessman, VP Analytics and Data Insights, on creating a testing strategy to achieve impactful measurement.
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Goodway Group Makes Deal To Tap Into FreeWheel Video Inventory

Enhancing ad capabilities and audience reach, Goodway Group partners with FreeWheel for premium video inventory access.
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Content Is the Key to Mastering CTV Advertising Strategies

Learn how to leverage content, partnerships and select inventory for impactful campaigns in  the $40.9B market.
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Dollar General and Goodway Group Shortlisted at 2023 Modern Retail Awards

DGMN's sales grow 80%; partnership doubles ad partners in a year per Path to Purchase Institute
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Upcoming webinars

Join us for our upcoming live webinars featuring the top experts in the industry.

Thu
09
May 2024
Become Irresistible: Strategies To Win and Keep Clients

Today’s agencies are being challenged to do more with less while brands are reducing budgets and moving toward vendor consolidation.

How can you successfully acquire, retain and expand services with your clients in a challenging marketing ecosystem?

Register Now
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Upcoming Events

Catch up with our team of experts at these upcoming events to see how we can deliver for you.

9 May 2024
New York, NY
AdWeek Sports Marketing Summit
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14-16 May 2024
MINNEAPOLIS, MN
Engage for Good
View event
15-17 May 2024
Palm Springs, CA
Digiday Programmatic Marketing Summit
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16 May 2024
Toronto, Ontario, CA
Global Marketer Conference
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20-22 May 2024
Las Vegas, NV
Financial Brand Forum
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22 May 2024
Las Vegas, NV
AdExchanger's Programmatic IO
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Goodway Group's CEO, Jay Friedman, will be speaking at this event.

Advanced MFAs: Learn How They’re Evolving and What You Can Do To Avoid Them