What’s Programmatic Worth: A Guide to Programmatic Pricing
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. Download our latest guide to learn how to get more value from your media dollars.
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Does Paid Social Work?
At some point, every marketer wonders: Do my social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here’s what we uncovered.
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