Second Annual Insider’s Guide to Programmatic Pricing
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
Get the Guide:
Fill out the form and download What’s Programmatic Worth? Valuing Your Media Investment to learn how to get the most value from your media dollars.