We Believe in Great Transformations

A restless 14-year-old Milton Wolk threaded his way through the bustling Philadelphians on Race Street. Noticing a “boy wanted” sign outside of a printer’s shop, he ducked inside and became an errand boy for $10 a week. Impressed by the complex world of printing and delighted with the opportunity to operate presses, cut paper, and set type, Milton Wolk made up his mind that someday he would accomplish his dream of operating his own printing company.

The year the bottom fell out of the stock market, Milton managed to purchase an antiquated 10″ x 15″ flatbed press and pay one month’s rent for half of a shoemaker’s shop on North Fourth Street in Philadelphia. With $500, the remainder of his life savings, Goodway Printing Company was in business: His first contract grossed just $12 and took three days to complete.

Milton’s two sons, Beryl and Donald, returned from concurrent service as naval officers in the Korean War. While holding a company meeting with their dad in the family living room, they realized printing was but one facet of the larger field of communication. That day, the three decided to transform Goodway into a total communications company, so the family dream grew.

David, Beryl’s son, joined the company after graduating from the Wharton School and decided to transform the marketing services aspect of the business. So the dream grew bigger still and so did Goodway’s business: Over the next 20+ years, this third-generation family-owned and –operated company expanded to encompass two printing plants and a professional marketing solutions team dedicated to the highest degree of customer service.

David, Goodway’s president, brought Jay Friedman aboard, and together they led the company through its greatest transformation yet, from one of the largest direct marketing companies to one of the most cutting-edge digital media companies in the country.

Under David’s and Jay’s bold leadership, Goodway – once a young boy’s cherished dream, now a dream carried on by many – will continue to advance and transform by integrating talented employees, creativity, technology and the best of multimedia marketing.