Why eCPA Matters
August 23, 2018 @ 2:00 pm - 2:30 pm EDT
We’ll discuss what qualifies as an effective cost per action (eCPA) and what it means for your campaign.
- Power of the pixel and tracking your consumers
- Why activities are more important than clicks
- Post-impression activities and who clicks/buys the first time they are exposed to an ad
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.
Goodway Group. Honestly Smart Digital.