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A discussion on how both ad serving and website measurement play a role in tracking your digital health. Learn:

  • What ad serving measurement and website measurement are each best suited for reporting and what they are not
  • Why their outputs will never match
  • Best practices

Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.