Brand Marketers
Digital Marketing With A Purpose.
Epic Results For Your Business.
Planning an impactful marketing strategy is more challenging than ever. Newer challenges include working with distributed workforces and overcoming major shifts in consumer behavior.
Most marketers are on quest for repeatable, scalable results…You know you get there only with robust data, laser-focused targeting, flawless media execution, deep analytics and smart insights. On top of that, you want to measure what matters most— lift. Goodway Group is there every step of the way. Our hyper-focused diverse team harnesses the power of data, insights and predictive intelligence to deliver powerful digital marketing strategies custom-built for every brand’s unique challenge.
Activating Your Audience Design for
Data-Driven Media Activation and Execution
CUSTOMER PERSONAS
Get a 360-degree view of your customers: demographics, lifestyle, purchase behavior, etc. Segment and profile by any variable (purchase amount, product, etc.)
RETARGETING
Capture users who visit your site and serve them ads later while they browsing other sites online.
PROPENSITY MODELING
Identify and activate upon the users with the highest likelihood to convert
OFFLINE MODELING
Match offline data to online devices to target individuals based on their online shopping history, internet behaviors, app downloads and more
LOOK-ALIKE MODELING
Acquire new customers by targeting prospects that look like your best customers
SUPPRESSION MODELS
Exclude users right from the start to ensure you aren’t wasting spend on people who have already bought
Why Choose Goodway Group as Your Marketing Partner?
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FIERCELY INDEPENDENT As a privately held company with a 90-year heritage and 15-year digital veterans, we make decisions based only on your best interest. With no shareholders and venture capital funding, we aren’t encumbered from doing what’s right for your long-term success. |
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UNMATCHED EXPERIENCE Feel confident in your campaigns with unrivaled account support and expertise powered by our robust team of 65+ data scientists and traders. Our traders all have a statistical background with an average tenure of 4.1 years. |
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PROFITABLE INNOVATOR Profitable companies are an increasing rarity these days. Our profitability affords us healthy research and development budgets to keep our technology at the forefront and re-invest money back into our people faster than the industry average, increasing our team’s talent and retention rate. |
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RADICALLY TRANSPARENT Over the drama? We are, too. When you work with us there are no hidden fees, we lay it all out there for you. Tech fees are pass-through and our scale with partners provides you more advantageous rates. |
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TECHNOLOGY BUILT FOR YOU All technology is custom-built in-house based on our clients’ needs, no white-labels. Built to save you time, money and drive optimal performance. |
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NO OUTSOURCING We don’t outsource any of our services, all media strategy, activation, execution and analytics happens 100% in-house. |
We Can Work Together in Three Ways
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Activate Media Strategies
Cross channel paid media activation with some pretty awesome insights and business feedback built right in.
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Strategic Marketing Partner
Helping solve your most thorny digital marketing problems.
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Customized Services
The best of BOTH world brought together to create an engagement that meets your unique needs.
