Acting Like Congress Will Not Solve Viewability and Fraud

By: Jay Friedman, COO at Goodway Group.

There are a lot of articles I read only to end up shaking my head.  Then there are those that leave me like this:

To be fair to Ryan, it wasn’t his writing as much as it was commentary by others.  Skip down to the quote by Jennifer Gardner of Unilever. “We define viewability as an ad that is viewed […]

mm

Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.