Acting Like Congress Will Not Solve Viewability and Fraud

By: Jay Friedman, COO at Goodway Group.

There are a lot of articles I read only to end up shaking my head.  Then there are those that leave me like this:

To be fair to Ryan, it wasn’t his writing as much as it was commentary by others.  Skip down to the quote by Jennifer Gardner of Unilever. “We define viewability as an ad that is viewed […]


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