iStock_000037265596_Man Laptop ThinkingSome supply-side platforms (SSPs) are changing, becoming more–now supporting both the sell side AND the buy side in a bid to drive more revenue growth.

Why is this bad? It leads to even more confusion, less transparency, and more programmatic media barriers in our industry.

For Goodway Group COO Jay Friedman’s take on the matter, read his recent AdExchanger article https://adexchanger.com/data-driven-thinking/when-supply-side-platforms-lose-their-way/.