iStock_000037265596_Man Laptop ThinkingSome supply-side platforms (SSPs) are changing, becoming more–now supporting both the sell side AND the buy side in a bid to drive more revenue growth.

Why is this bad? It leads to even more confusion, less transparency, and more programmatic media barriers in our industry.

For Goodway Group COO Jay Friedman’s take on the matter, read his recent AdExchanger article https://adexchanger.com/data-driven-thinking/when-supply-side-platforms-lose-their-way/.

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Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.