Featured News
People on the Move
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Goodway Group Creates a New Data Science and Analytics Division
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TTD Declares Laura Taylor a Digital Trader Superhero
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Have You Kept Up With the Digital News? (August 2019)
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Is Your Self-Service Portal Ready for the Gig Economy
Jillian Pap's commentary was included in this HR Technologist article about how to to best prepare for a future with more gig workers.
Be Authentic to Reach Black Audiences
In her Adweek byline, Corean talks about how marketers can glean key learnings on how to more effectively reach black consumers.
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
In his Adweek byline, Jay Friedman, our president, talks about why social isn't the answer to bringing the world closer together.
Regional Agency Goodway Group Goes After the Fortune 500
AdExchanger has the exclusive launch details about Goodway Group's new performance agency for global marketers, Control v Exposed (CvE).
Goodway Group Spins Off New Company, Control v Exposed
Goodway Group announced to the world that Control v Exposed (CvE) is here and open for business.
Goodway Group Creates Its Own Low-Fee Supply Path to PubMatic
Goodway is excited to announce a first-of-its-kind fully transparent, agency-controlled SSP fee deal with exchange PubMatic via this AdExchanger exclusive.
Digital Display Advertising 2019
In this eMarketer report, Amy Manus, Goodway's regional vice president of the Southeast region, talks about why security and privacy around consumer data should be 2019 best practices rather than simply nice-to-haves.
Actually, It’s Your Fault: a Contrarian’s View of Today’s Ad Tech Challenges
In his recent article for The Drum, our president Jay Friedman talks about the industry's ad tech problems and how marketers can work together to produce a more thriving ad tech ecosystem going into 2019.
Everyday Reality: Very Specific 2019 Ad Tech Predictions
In this ExchangeWire article, Jay shares his 2019 boots-on-the-ground ad tech predictions and trends that will affect your year.
‘In Its Infancy’: Why Voice-Assisted Purchasing Isn’t Likely to Go Mainstream in 2019
Amanda Martin, our director of enterprise partnerships, talks to Digiday about the current state of voice-assisted purchasing.
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Your Expert Guide to Online to Offline Attribution
Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
Expert Interview: What Recent Changes Mean for Pandora Advertising
Sarah Scherer, Media Product Manager at Goodway Group, weighs in on what the latest changes in the digital audio industry mean for Pandora advertising
Real Advice for Advertisers From ATS London 2018
We’re back from ATS London and boiling down what you need to know — three key takeaways and actionable insights for advertisers.
Three Innovative Marketing Solutions to Measure Auto Purchase Attribution
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
What Apple’s Intelligent Tracking Prevention Changes Mean for Advertisers
How will Apple's latest Intelligent Tracking Prevention changes impact digital ads? Learn what's changed, who's impacted, and what you can do now.
Still Clinging to Fixed CPMs? Then You’re Probably Missing Out
Programmatic is designed to spend your media dollars more efficiently, but only if you let it. Make the switch from fixed CPMs to ensure you don’t miss out.
Matching Your Advertising Goals to the Sales Funnel
Are you matching your advertising goals to the sales funnel? If not, learn how to best align your goals and media tactics with what you're trying to achieve.
Clicks Are Dead
Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
Facebook Fallout: What Smart Marketers Are Doing Now
Is it business as usual for Facebook marketers? After the flurry of recent Facebook scandals and changes, here are four things smart marketers are doing now.
7 Things to Know Before Building Your UTM Codes
If you are new to UTM codes, this blog is for you. Learn how to set up UTM codes to get the most out of your tracking and access our custom URL builder.
We respect your privacy and take protecting it seriously.
We respect your privacy and take protecting it seriously.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?