Goodway News
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Goodway Group Ranks Third on Ad Age Best Places to Work 2021 List
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Best Places to Work 2021: Goodway Group
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What Marketing Spend—and Opportunity—Looks Like in 2021
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Voice Growth Will Further Amazon and Google’s E-Commerce Dominance
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Advertising can aid more than just our economy
With the advertising industry driving the economy, Jay Friedman, President at Goodway, offers his insights in how brands can play a major role in keep consumers connected during a pandemic.
The Ad Platform: Why the Buy Side Wants Log-Level Data
Amanda Martin, VP enterprise partnerships at Goodway, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency
Goodway Group Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award
Goodway Group won the Best Data Visualization Solution category for the 2020 MarTech Breakthrough Awards, which recognizes outstanding marketing, sales and advertising technologies across the industry.
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Jay Friedman, President at Goodway, gave his insights into what's next for the Tik Tok saga for marketers and media buyers for this Digiday article.
Goodway Group, a digital advertising company, has been fully remote for over 10 years
Ami Sirlin, VP at Goodway, appears as a guest on Gaper.io's podcast to discuss the work-from-home workforce and the process of becoming fully remote.
Identity Needs A Solution Capable Of Actually Winning
Jay Friedman, President, throws his hat of expertise into the ring with what's next in the ongoing identity crisis in this data-driven AdExchanger column.
Control v Exposed Expands into APAC via Current Asia Partnership
CvE's recent APAC expansion calls out Goodway Group as its US headquarters.
Is Smart Bidding Fostering a Lackadaisical Approach To Account Structuring?
David Grow, Search Advisor, lends his expertise on Google Smart Bidding for this contributed article in ClickZ.
Why the Industry Shouldn’t Be Trying To Replace Cookies
Amanda Martin's recent webinar commentary on cookies as ‘consent by hostage’ is mentioned in this article discussing the replacement of cookies.
Prompted By The Pandemic, More Roles Could Become Location Agnostic, In Real Estate And Beyond
This Bis Now article discusses many industries and roles becoming location agnostic, pulling insights from Corean Canty's byline in Fast Company around diversity hiring.
COVID-19 Impact: 5 Ways Movie Theaters Can Prepare To Reopen
Here's a quick look at COVID-19's impact on movie theaters and five ways movie theaters can prepare to reopen to a crowd.
How Brands Can Recover and Evolve After COVID-19
How can brands recover and evolve after COVID-19 and be stronger and better for all they serve? Our president Jay Friedman explains.
4 Ways B2B Marketers Can Succeed During COVID-19
In lieu of physical events, find out how B2B marketers can succeed during COVID-19 by getting in front of registered audiences now.
How COVID-19 Is Impacting Paid Social Media
In our latest blog, find out how COVID-19 is impacting paid social media and seven ways to make the greatest social media impact now.
Overcome COVID-19 With This 4-Step Conquesting Strategy
Follow this 4-step conquesting strategy to use digital advertising to grow your market share and share of voice during the pandemic.
3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive
The pandemic is hitting industries hard; but whatever the impact, here are 3 surefire ways small businesses can navigate COVID-19 and thrive.
9 Ways To Connect While Apart During COVID-19
To avoid the mental and physical effects of social isolation, check out our 9 ways to connect while apart during COVID-19.
How COVID-19 Is Impacting Theme Parks
Find out how COVID-19 is impacting theme parks and get five ways you can start planning for how to connect with customers and new audiences in the future.
How COVID-19 Is Affecting Travel and Tourism
Find out how COVID-19 is affecting travel and tourism and the three areas travel industry marketers can work on now to positively impact results later.
How COVID-19 Is Impacting the Restaurant Industry
Find out how COVID-19 is impacting the restaurant industry and what three areas marketers should focus on now to support their restaurant brand.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?