Featured News
What’s the Future of Women in Martech?
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How to Improve Lead Generation With Facebook Lead Ads
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Get the Latest Marketing News: December 2019
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2020 Marketing Preview: Three Tasks to Do Now
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Why 2019 Is the Year of Learning and Development
Jodi Younes shares the three L&D trends she's currently tracking in HR Technologist's article on LinkedIn's 2019 workplace learning report insights.
How the Trade Desk Has Evolved for the Next Stage of DSP Growth
In this article about The Trade Desk's growth, Jay talked to AdExchanger about TTD's strong take rate and what this means for marketers.
Goodway Group Appoints New COO Corean Canty
Goodway Group has appointed Corean Canty to the role of chief operating officer (COO).
Why Surveillance Capitalism Signals the End of Behavioral Targeting
In his AdExchanger byline, Jay talks about his three-step plan to starting a social movement and his thoughts on the future of behavioral targeting.
Is Your Self-Service Portal Ready for the Gig Economy
Jillian Pap's commentary was included in this HR Technologist article about how to to best prepare for a future with more gig workers.
Be Authentic to Reach Black Audiences
In her Adweek byline, Corean talks about how marketers can glean key learnings on how to more effectively reach black consumers.
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
In his Adweek byline, Jay Friedman, our president, talks about why social isn't the answer to bringing the world closer together.
Regional Agency Goodway Group Goes After the Fortune 500
AdExchanger has the exclusive launch details about Goodway Group's new performance agency for global marketers, Control v Exposed (CvE).
Goodway Group Spins Off New Company, Control v Exposed
Goodway Group announced to the world that Control v Exposed (CvE) is here and open for business.
Goodway Group Creates Its Own Low-Fee Supply Path to PubMatic
Goodway is excited to announce a first-of-its-kind fully transparent, agency-controlled SSP fee deal with exchange PubMatic via this AdExchanger exclusive.
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Digital Media News Briefing (May 2019)
Read our May 2019 digital media news briefing to quickly get up to speed on this month's top industry headlines. Then, delve into what most interests you.
Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice
The question of bringing programmatic in-house or not doesn’t have to be a binary choice. Find out what’s at stake by answering these questions first.
3 Medical Marketing Digital Strategies for More Patient Leads
Want to improve your healthcare advertising? Here are 3 medical marketing digital strategies to try when setting up your next digital media campaign.
Read the Digital Media News of the Moment in a Moment (April 2019)
Read our April 2019 digital media news roundup to save time, get ahead and stay knowledgeable. Then, further explore those articles that most interest you.
3 Ways to More Effectively Reach Black Audiences
How do you more effectively reach black audiences? Authenticity is key. Our COO Corean Canty shares three quick tips to becoming a more authentic brand.
Tips for a High-Scoring March Madness Advertising Strategy
Play the odds with a high-scoring March Madness advertising strategy. Here are four things you can do now to get ready for the big dance.
3 Proven Steps to Capturing Retail Foot Traffic From a Real Connected TV Campaign
Here are three proven steps to capturing retail foot traffic that will change the way you think about measuring results on your next connected TV campaign.
2018 Header Bidding Trends: The Update You Need to Read
With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.
Five Ad Tech Gifs That Will Have You Nodding (and Laughing)
No cute cats. No Ryan Gosling. But better. Have a laugh, or even punch up your presentations, social media posts, emails and more with our clever ad tech Gifs you didn't even know you needed.
3 Digital Marketing Trends That Top Our 2019 Predictions
Our 2019 predictions are in, and these are the top 3 digital marketing trends gaining momentum you'll want to include in your strategy for next year.
We respect your privacy and take protecting it seriously.
We respect your privacy and take protecting it seriously.
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?