Great Place to Work® and Fortune named us one of the 2017 best places to work for diversity, and this MarTech Series article shares the details of our win.
This BizReport article includes commentary from our COO Jay Friedman regarding our second-annual programmatic pricing guide findings, and what they could mean for mobile in the coming year and beyond.
In this AdExchanger article, our COO Jay Friedman shares his thoughts and insights about our recently released second annual programmatic pricing guide.
In this Society of Human Resource Management (SHRM) Q&A article, our employment enablement manager Jillian Zemp not only talks about our history but also explains why we became a virtual company, how we work remotely yet still collaborate well on team projects and how any company can create a more flexible culture.
Bots. Domain spoofing. Nonviewable ads. Header bidding. In this AdExchanger Data-Driven Thinking article, our COO Jay Friedman covers all the reasons why high-quality programmatic inventory is so limited these days and three simple things we can do to move toward good-quality inventory at a fair price.
Though not perfect, the Interactive Advertising Bureau launched its ads.txt initiative in May to help improve transparency and fight ad fraud in the programmatic advertising industry. It works like this: Publishers place a text file on their web server that lists all the companies that are authorized to sell their inventory. Programmatic firms do something similar: They integrate ads.txt to show which publishers' inventory they are authorized to sell. In fact, our COO Jay Friedman said most demand-side platforms (DSPs) have now integrated ads.txt, but media buyers just take their word for it. Still with these new ads.txt processes in place, media buyers have the ability to know if what they're purchasing is valid and crack down on the unauthorized reselling of inventory.
Ashton Gary, Director, Enterprise Partnerships, Sales Enablement, spoke to Ad Age about people-based marketing and the benefits we have seen from working with LiveRamp.
eMarketer just released a report about Amazon Advertising (available to eMarketer Pro customers only), and our COO Jay Friedman was a source. Want a quick overview? Check out this eMarketer article, which includes the report's executive summary, table of contents and chart list.
The Honest Ads Act hopes to bring more clarity and transparency around political digital advertising. But will it? The Drum was curious about what advertising and marketing professionals thought of the bill, and our COO Jay Friedman was one who shared his thoughts.
Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.
Many companies develop a holiday advertising strategy for Q4, but for some advertisers, it’s a time to figure out how to best spend their remaining budgets.
Every brand has a specific online target audience — the customers that are the lifeblood of your business.
After an initial launch, it is tempting to set your app live and forget it, but if you want to really drive app installs, you need to continue to innovate your search campaign so that users can find your app.
Football advertising is an obvious win for many large national advertisers, but how can a smaller regional advertiser get in the game? We’re calling an audible and showing you how to reach football’s fans online.
As consumers, artificial intelligence (AI) is an everyday part of our lives – whether we realize it or not. AI technology powers our Google Maps, Siri, Tesla self-driving cars, and Netflix.
The world’s largest digital media and advertising technology (ad tech) conference isn’t in New York, San Francisco, or even London. It’s in Cologne, Germany.
Both Apple and Google have announced recent location data policy changes. We spoke with Ocean Fine at Factual to get her take on these announcements.
Have you ever been ready to launch a digital ad campaign when you realized your creative is delivering the wrong message? Or worse, no message at all?
Every digital marketer knows that your creative can make or break your campaign. We’ve rounded up a few of our recent favorite banner creatives to inspire you.
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Want tips on how to successfully develop your own remote workforce?
What’s Programmatic Worth?
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP CalculatorConvert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:
- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?