Our VP of Organizational Excellence Kandi Gongora shares business continuity guidelines for this challenging time in this HR Technologist article.
Amanda Martin, VP of enterprise partnerships, talks to Adweek about the impact coronavirus is having on Goodway's travel schedule.
Amanda Martin, VP of enterprise partnerships, thinks solving identity should be a high priority in 2020 and thinks the sell side should initiate it.
Amanda Martin, our VP of enterprise partnerships, talks about the impact coronavirus is having on media companies in this Digiday article.
Amanda Martin talks about how the coronavirus will affect B2B marketers in the short and long term in this Marketing Land article.
VP Amanda Martin talks about how coronavirus will affect marketers: from how they will allocate their 2020 budget to what conferences they will attend in this AdExchanger article.
VP of Enterprise Partnerships, Amanda Martin talks about Prebid and how it has led to increased publisher independence and control.
VP Amanda Martin says uniting siloed data sources internally can increase the value of your first-party data in this eMarketer article.
Our president Jay Friedman talks about programmatic guaranteed's benefit and drawback in this RampUp From LiveRamp article.
In his AdExchanger "The Sell Sider" column, our president Jay Friedman explains how publishers should change to prep for the demise of third-party cookies.
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Do you know the latest marketing news? Scan our expertly curated industry articles and dive into the ones that most interest or impact you.
Want to be as proactive, productive, and prepared as possible with your 2020 marketing? Goodway Group VP Amanda Martin says do these three tasks.
If your budget is limited, how do you boost your digital campaign performance? Follow our 5-step holistic marketing formula.
Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here's what we found.
Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
Are you on top of the latest digital marketing news? Scan our expertly compiled list of the most interesting news of the day.
Jay Friedman spoke with Bert Martinez in this Money for Lunch online radio episode. Listen in to hear Jay talk about key digital advertising trends, his background, and his new book, Prove Your Advertising Works.
Watch this video from DMEXCO 2019 and see what our president Jay Friedman has to say about trust in digital advertising and his tips on how to improve it.
How will Google's new search metrics impact your ad campaigns? Learn what's happening and what advertisers should do now.
As Goodway Group celebrates 90 years, CEO Dave Wolk chats about our rich history and the life lessons he's picked up along the way.
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What makes a company a great place to work?
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Want tips on how to successfully develop your own remote workforce?
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Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP CalculatorConvert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:
- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?