Featured News
Tips for a High-Scoring March Madness Advertising Strategy
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Goodway Group Creates Its Own Low-Fee Supply Path to PubMatic
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Digital Display Advertising 2019
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Actually, It’s Your Fault: a Contrarian’s View of Today’s Ad Tech Challenges
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Demanding a Better Ad Experience
Our senior digital director Ian Cunningham talks about trust in relation to GDPR in this eMarketer report only available to eMarketer Pro subscribers.
Digiday Research: Media Buyers Will Grow Spending in Private Marketplaces Over Open Exchanges
Our President Jay Friedman offers insight on programmatic spending in PMPs and programmatic guaranteed/direct deals in this Digiday article.
Media Measurement Giants Are Under Fire and They’re Betting on Digital Marketing Talent to Win Over Clients
Jay Friedman, our president, talks to Business Insider about DSPs and measuring the success and outcomes of campaigns in contrast to audience validation.
Inertia Prevents Marketers From Re-evaluating Their Spend
Our vice president of media strategy Danielle Krauter's commentary appears in this eMarketer article about why marketers are hesitant to re-evaluate their digital media spend.
What We’ve Already Learned From Direct-to-Consumer Companies
In his AdExchanger Data-Driven Thinking article, Jay explains how traditional consumer brands and retailers must take a new-era advertising and marketing approach to stay ahead of direct-to-consumer competitors.
Investment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capital
Jay is quoted in this Adweek article about ad tech investments based on a recent Forrester report.
The Omnishopper Dilemma
In her Franchising Today Magazine byline, Amanda Martin shares how multi-location businesses can connect their online advertising to offline sales.
How Connected TV Will Impact All Media Buying and Its Pricing
In his AdExchanger byline, Jay talks about how connected TV (CTV) will change how marketers think about their total budgets, how they define their audience, and how media is valued across all channels.
Header Bidding Update 2018
Jay is featured in eMarketer's latest update that covers the latest header-bidding trends and answers questions about header bidding’s future.
3 Ways to Ensure Ad Tech Spend Is Creating Actual Value
In his Adweek article, Jay explains three simple ways marketers can ensure their ad-tech dollars are creating value.
Three Innovative Marketing Solutions to Measure Auto Purchase Attribution
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
What Apple’s Intelligent Tracking Prevention Changes Mean for Advertisers
How will Apple's latest Intelligent Tracking Prevention changes impact digital ads? Learn what's changed, who's impacted, and what you can do now.
Still Clinging to Fixed CPMs? Then You’re Probably Missing Out
Programmatic is designed to spend your media dollars more efficiently, but only if you let it. Make the switch from fixed CPMs to ensure you don’t miss out.
Matching Your Advertising Goals to the Sales Funnel
Are you matching your advertising goals to the sales funnel? If not, learn how to best align your goals and media tactics with what you're trying to achieve.
Clicks Are Dead
Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
Facebook Fallout: What Smart Marketers Are Doing Now
Is it business as usual for Facebook marketers? After the flurry of recent Facebook scandals and changes, here are four things smart marketers are doing now.
7 Things to Know Before Building Your UTM Codes
If you are new to UTM codes, this blog is for you. Learn how to set up UTM codes to get the most out of your tracking and access our custom URL builder.
Elevate Your Customer Experience With This 6-Step Action Plan
What's the one thing you may be missing to elevate your customer experience and personalize your digital marketing campaigns? Customer intent.
What Is the GDPR and Are You Ready?
Even if you aren't based in Europe, the General Data Protection Regulation (GDPR) could have a big impact on your ad campaigns. Is your organization ready?
Proven Strategies for Better Performing Ads from a Real Facebook Ad Campaign
Three proven strategies for your next Facebook ad campaign that will change the way you think about your first-party data.
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?