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Blog 2018-02-12T20:07:03+00:00

Featured News

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First-Price vs. Second-Price Auction — What’s the Difference?

Learn the difference between first-price and second-price auctions: their respective benefits and limitations, the key terms you need to know and strategies to maximize your spend across auctions.
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Ad Exchanger

The Ad Industry Needs an ‘Amnesty Day’ to Come Clean and Move Forward

Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.
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What Apple’s Intelligent Tracking Prevention Means for Advertisers

Learn how Apple’s Intelligent Tracking Prevention works, what it means for your campaigns, the terms you need to know, and 4 quick advertising tips.
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Ad Exchanger

Why Some Data Companies Are Selling Data as a Percent of Media

Laura Taylor, one of our principal media traders, was quoted in this AdExchanger article about data providers selling data as a percent of media rather than transacting on CPMs.
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It’s Time Marketers Realize that Supply Is not Unlimited

Bots. Domain spoofing. Nonviewable ads. Header bidding. In this AdExchanger Data-Driven Thinking article, our COO Jay Friedman covers all the reasons why high-quality programmatic inventory is so limited these days and three simple things we can do to move toward good-quality inventory at a fair price.

By |In the News|

‘It’s Not the Silver Bullet’: Media Buyers See Limits on the Impact of ads.txt

Though not perfect, the Interactive Advertising Bureau launched its ads.txt initiative in May to help improve transparency and fight ad fraud in the programmatic advertising industry. It works like this: Publishers place a text file on their web server that lists all the companies that are authorized to sell their inventory. Programmatic firms do something similar: They integrate ads.txt to show which publishers' inventory they are authorized to sell. In fact, our COO Jay Friedman said most demand-side platforms (DSPs) have now integrated ads.txt, but media buyers just take their word for it. Still with these new ads.txt processes in place, media buyers have the ability to know if what they're purchasing is valid and crack down on the unauthorized reselling of inventory.

By |In the News|

Amazon Advertising: Reconsidering the Retail Platform

eMarketer just released a report about Amazon Advertising (available to eMarketer Pro customers only), and our COO Jay Friedman was a source. Want a quick overview? Check out this eMarketer article, which includes the report's executive summary, table of contents and chart list.

By |In the News|

Industry Opinion: Is the Honest Ads Act a Viable Solution for Digital Political Advertising?

The Honest Ads Act hopes to bring more clarity and transparency around political digital advertising. But will it? The Drum was curious about what advertising and marketing professionals thought of the bill, and our COO Jay Friedman was one who shared his thoughts.

By |In the News|
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  • A few snapshots from our silent auction at the @MediaAllianceH Star Awards Gala this week.
  • Thanks to the #GAMKTG summit for including Goodway Group's EVP of Sales Brody O'Harran on the Digital Engagement panel in Atlanta last month! We're always excited to share more on our approach to driving mobile engagement and loyalty.

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What Is People-Based Marketing? All Your Questions Answered

Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.

By |Education|
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We respect your privacy and take protecting it seriously.

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Recent Tweets

Follow Us on Instagram

  • A few snapshots from our silent auction at the @MediaAllianceH Star Awards Gala this week.
  • Thanks to the #GAMKTG summit for including Goodway Group's EVP of Sales Brody O'Harran on the Digital Engagement panel in Atlanta last month! We're always excited to share more on our approach to driving mobile engagement and loyalty.

#InstaFollow

Load More Posts

GET MORE STUFF

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

We respect your privacy and take protecting it seriously.

Categories

Recent Tweets

Follow Us on Instagram

  • A few snapshots from our silent auction at the @MediaAllianceH Star Awards Gala this week.
  • Thanks to the #GAMKTG summit for including Goodway Group's EVP of Sales Brody O'Harran on the Digital Engagement panel in Atlanta last month! We're always excited to share more on our approach to driving mobile engagement and loyalty.

#InstaFollow

Pricing Guide

What’s Programmatic Worth?

Goodway Group

Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.

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People-Based Marketing

People-Based Marketing Stat Pack Slides

Goodway Group

Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.

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Creative Best Practices Guide

Creative Best Practices Guide

Goodway Group

Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.

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Debunking Display Ad Myths

Debunking Display Ad Myths Stat Pack Slides

Goodway Group

It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.

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Advanced TV: Why Bother? Guide

Goodway Group

As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.

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Advanced TV Stat Pack Slides

Goodway Group

You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.

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Programmatic 101

Programmatic 101: How to Reach Today’s Consumers with Programmatic

Goodway Group

Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.

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Viewability White Paper

Goodway Group

In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.

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30 Days to Paid Digital Media Expertise

30 Days to Digital

Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!

Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.

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Impressions & TRP Calculator

Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:

  • How many TRPs does xx impressions equate to in my market?
  • How many impressions do I need to get to xx TRPs in my market?

TRP To Online Impression Calculator
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Note: Selecting multiple age groups will give you the total combined impression count for all age groups
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