In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.

In this AdExchanger interview, Jay talks about what marketers are getting wrong about attribution, his thoughts on the industry and his vision for Goodway.

Previously the COO, Jay Friedman has been appointed President of Goodway Group. (Former Goodway President David Wolk will move into the CEO role.)

In this Adweek article, our President Jay Friedman shares three considerations for consultancies that plan to move into programmatic.

In his Franchising Today article, our President Jay Friedman talks about how franchisees should work within their parent brand framework and use targeting to get the best return.

In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.

In The Drum's article about AT&T's AppNexus acquisition, our COO Jay Friedman said he thinks other deals are likely in the works and speculates which companies may be future prime targets.

In the wake of AT&T's AppNexus acquisition, our COO Jay Friedman shares his thoughts on potential future ad-tech acquisitions. 

eMarketer interviewed our principal media trader Don Vega about how emerging technologies are forcing ad agencies to structurally change.

MarTech Series interviewed our VP Marketing Olivia Bias about her Goodway role, her best digital marketing advice, and her programmatic insights and predictions.