Featured News
For Every Generation of Dads, a Father’s Day Video Tribute
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TechBytes With Scotty Pate, Data Scientist, Goodway Group
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Why Digital Media Is the First Franchisee-Friendly Medium
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The Open Exchange’s Value Prop Keeps Getting Better
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Three Needs to Consider Before Your Company Makes Its First AI Hire
In his VentureBeat byline, our CTO John Merryman explains what three things an enterprise must consider for AI success.
Digital Ad Pricing StatPack: Programmatic Display CPMs and 2018 Pricing
Goodway Group contributed to eMarketer's digital ad pricing statpack, which includes a trend overview of display, video and mobile prices in Q4 2017, both in the U.S. and worldwide.
How to Survive in a First-Price, GDPR World
Marketers targeting EU consumers need to enter the new first-price GDPR era with a plan in place. Our COO Jay Friedman shares with AdExchanger several strategies for delivering more value in today's programmatic world.
Advertising Group Hooked on Corpus Christi
Ashton Gary, our digital strategy director, spoke about people-based marketing at the American Advertising Federation 10th District chapter's convention in Corpus Christi.
Podcast: Goodway Seeks a Better Way to Do Programmatic
In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.
Growing in a Goodway With Sage Intacct
In this Enterprise Times case study, Mark Meade, our VP of Finance, talks about how we use Sage Intacct to help automate our business and hit our goals.
LiveRamp Launches IdentityLink for Television to Transform World’s Largest Marketing Medium
Our Director of Enterprise Partnerships, Amanda Martin, was quoted in LiveRamp's press release about its IdentityLink launch for TV.
Oracle Data Cloud Launches Program for Auto Dealer Marketing
This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.
Oracle Data Cloud Launches Data Marketing Program
This Oracle press release announced we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's rigorous program and to receive their Auto Elite Data Marketer (EDM) designation.
The Ad Industry Needs an ‘Amnesty Day’ to Come Clean and Move Forward
Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.
What Apple’s Intelligent Tracking Prevention Means for Advertisers
Learn how Apple's Intelligent Tracking Prevention works, what it means for your campaigns, the terms you need to know, and 4 quick advertising tips.
Connecting the Dots: Traditional and Digital GRPs
Using GRPs and TRPs in your multichannel campaign planning can connect the dots between traditional and digital media. Our guide will walk you through the terms you need to know and explain how to use the measurements.
2018 Programmatic Predictions: How Will Your Bidding Turn Out?
It looks like the programmatic industry is headed for another banner year in 2018.
A Practical Guide to Audience Targeting
Imagine you’ve been tasked with creating a digital marketing campaign for a new healthy snack bar. How do you find these women online?
Header Bidding: 3 Things Marketers Should Know
As publishers seek to better control ad inventory and improve yield, header bidding is on the rise in the digital media industry.
Find Out How People-Based Marketing Works
We’ve all been followed by that ad weeks after we looked up a product online and already bought it in the store. Soon this will be a problem of the past because people-based marketing is changing the digital ad game.
Ready for People-Based Marketing? How to Grow Your CRM Data
People-based marketing is a powerful way to bridge the gap between offline and online data, enabling you to act on everything you know about your customers and prospects.
No Tricks, Only Digital Treats to Boost Seasonal Sales
Pumpkin-spice lattes are back on the menu and the only new movies out are horror flicks. Halloween must be close!
Why People-Based Marketing Should Power Your Media Plans
As a digital researcher, I like digging into the nitty-gritty of current industry hot topics. Right now, that’s people-based marketing.
What Is People-Based Marketing? All Your Questions Answered
Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?