Featured News
When Your Client Pauses Ad Spend
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8 steps you should take to impress your boss if you’re starting a new job while working from home
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How Employers Are Taking Care Of Their Workers During COVID-19
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How to Respond to COVID-19: Your Digital Advertising To-Do List
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Coronavirus and Business Continuity Guidelines
Our VP of Organizational Excellence Kandi Gongora shares business continuity guidelines for this challenging time in this HR Technologist article.
How Coronavirus Impacts European Travel and Events
Amanda Martin, VP of enterprise partnerships, talks to Adweek about the impact coronavirus is having on Goodway's travel schedule.
Should Ad Tech Solve Identity in 2020?
Amanda Martin, VP of enterprise partnerships, thinks solving identity should be a high priority in 2020 and thinks the sell side should initiate it.
Coronavirus Climbs Up Keyword Block Lists
Amanda Martin, our VP of enterprise partnerships, talks about the impact coronavirus is having on media companies in this Digiday article.
Coronavirus and the Digital Marketing Ecosystem
Amanda Martin talks about how the coronavirus will affect B2B marketers in the short and long term in this Marketing Land article.
How Coronavirus Shutdowns Impact Marketers
VP Amanda Martin talks about how coronavirus will affect marketers: from how they will allocate their 2020 budget to what conferences they will attend in this AdExchanger article.
How Important Is Prebid?
VP of Enterprise Partnerships, Amanda Martin talks about Prebid and how it has led to increased publisher independence and control.
What It Means To Get Customer Service Right
VP Amanda Martin says uniting siloed data sources internally can increase the value of your first-party data in this eMarketer article.
Programmatic Guaranteed Promises Premium Publishers at Scale
Our president Jay Friedman talks about programmatic guaranteed's benefit and drawback in this RampUp From LiveRamp article.
A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse
In his AdExchanger "The Sell Sider" column, our president Jay Friedman explains how publishers should change to prep for the demise of third-party cookies.
Get the Latest Marketing News: December 2019
Do you know the latest marketing news? Scan our expertly curated industry articles and dive into the ones that most interest or impact you.
2020 Marketing Preview: Three Tasks to Do Now
Want to be as proactive, productive, and prepared as possible with your 2020 marketing? Goodway Group VP Amanda Martin says do these three tasks.
Boost Your Performance With This 5-Step Holistic Marketing Formula
If your budget is limited, how do you boost your digital campaign performance? Follow our 5-step holistic marketing formula.
Does Paid Social Work? (A Case Study)
Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here's what we found.
Top 7 Data Strategy Acronyms Explained
Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
Digital Marketing News Roundup: November 2019
Are you on top of the latest digital marketing news? Scan our expertly compiled list of the most interesting news of the day.
Jay Friedman Talks New Book on Money for Lunch (Audio Interview)
Jay Friedman spoke with Bert Martinez in this Money for Lunch online radio episode. Listen in to hear Jay talk about key digital advertising trends, his background, and his new book, Prove Your Advertising Works.
Jay Friedman Talks Trust in Digital Advertising at DMEXCO 2019 (Video)
Watch this video from DMEXCO 2019 and see what our president Jay Friedman has to say about trust in digital advertising and his tips on how to improve it.
What Google’s New Search Metrics Mean for Your Ad Campaigns
How will Google's new search metrics impact your ad campaigns? Learn what's happening and what advertisers should do now.
Goodway Group Celebrates 90 Years: A Chat With CEO Dave Wolk
As Goodway Group celebrates 90 years, CEO Dave Wolk chats about our rich history and the life lessons he's picked up along the way.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?