Goodway News
Blog, Press and Resources
Featured News
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Read More
Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic
Read More
Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic
Read More
Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic
Read More
The Trade Desk is gearing up for a big battle with Google and Amazon for digital ad dollars in 2021
Goodway Group President, Jay Friedman, shares his thoughts on The Trade Desk becoming an even bigger digital ad player this year with Business Insider.
Goodway Group Ranks Third on Ad Age’s 2021 Best Places to Work List
Goodway Group ranked third in Ad Age's Best Places to Work List, an annual ranking of companies that lead the pack in benefits, culture and other key factors.
What The Biden Presidency Means For Privacy, Consumer Protection And Antitrust
Jay Friedman's commentary on the future of data privacy in the Biden Administration.
Search Marketers of the Year | Goodway Group’s Lisa Little
Interview with Lisa Little discussing her background, her 2020 Search Marketer of the Year Award, and Goodway Group's Search Center of Excellence.
Best Places to Work 2021: Goodway Group
Goodway Group has been recognized by Ad Age as one of the Best Places to Work in 2021.
What Marketing Spend—and Opportunity—Looks Like in 2021
Jay Friedman's byline on marketing spend in 2021.
Voice Growth Will Further Amazon and Google’s E-Commerce Dominance
David Grow's byline on the rise of voice search in Google and Amazon's e-commerce.
The jig is up: The end of the identity workaround
Jay Friedman's commentary on identity featured in Digiday.
What CMOs and CEOs Need To Consider Before We Know The Facts About The Google Lawsuits
Jay Friedman's byline on the effects of the recent Google lawsuits on CEOs and CMOs.
Goodway Group Named To AdExchanger’s Inaugural Programmatic Power Players List
Pickup of the wire release announcing Goodway being named on AdExchanger's Programmatic Power Player list.
Unwrap the Possibilities This Season With Our 2020 Holiday Advertising Playbook
Want to unwrap all your digital advertising campaign possibilities this season? Download our 2020 Holiday Advertising Playbook now.
Goodway Group Wins MarTech Breakthrough Award for Best Data Visualization Solution
Goodway Group wins a 2020 MarTech Breakthrough Award for Best Data Visualization for our dynamic marketing KPI reporting dashboards.
Goodway Group Wins Silver Global Search Award for Best Local Campaign (PPC)
Goodway Group won a Silver Global Search Award for Best Local Campaign (PPC) for our Kubota client's Farmbelt Equipment campaign at the 2020 inaugural Global Search Awards.
Avoid the Vanity Metric Trap: Focus On Search Metrics That Matter
To avoid the vanity metric trap, intentionally set meaningful search goals and focus on the search metrics that matter most.
COVID-19 Update on Digital Insights and Advertising Trends
Check out these COVID-19 digital insights and advertising trends. We scoured our resources and pulled together this update just for you.
Planning a Data Strategy for Sweeter Results
Planning a data strategy? For sweeter results, learn how to go about it, the questions to ask yourself and more.
5 Ways Brands Can Get Ready To Say Goodbye to Cookies
Ready to kick cookies to the curb? Here's an overview of what the ad tech industry is doing now and 5 ways brands can get ready to say goodbye to cookies.
Goodway Group Earns Recognition With Two 2020 Major Industry Awards
Goodway Group earned recognition with 2020 major industry awards, winning a Gold Stevie for Best E-book and Most Effective Programmatic Media Partnership from The Drum.
Auto Brands Can Pivot and Prevail Over COVID-19 These 4 Ways
The auto industry is dealing with a host of COVID-19 side effects, but here are four ways auto brands can pivot and prevail over COVID-19.
COVID-19 Impact: How Healthcare Marketers Can Prepare for the Future
As emergency rooms fill up with COVID-19 cases, here's a look at healthcare now and how healthcare marketers can successfully prepare for the future.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?