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It’s Not a Recruitment Issue. The Ad Industry Needs Diversity Advocates in the Workplace
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Can remote work really improve workplace diversity?
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Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
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Auto Brands Can Pivot and Prevail Over COVID-19 These 4 Ways
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We Can All Help – Just By Doing Our Jobs
Goodway Group is noted as a pioneer of the remote work force in this Forbes Council Post around what companies can do right now to help the industry.
Ad Tech Braces for More Investigations Into the Programmatic Supply Chain
Goodway president Jay Friedman gives his insight on media spend and advertising services following ISBA's recent study in this Adweek piece.
ISBA Report Can Guide Marketers, But Don’t Misread The Narrative
Jay Friedman, president at Goodway, shares his thoughts and tips for marketers around navigating the digital marketing revolution based off ISBA's new study in this AdExchanger column.
Reports: Streaming, Apps Continue to Garner User Attention
BizReport's piece highlighting three new reports looking at changes in user behaviors throughout the pandemic includes mention of Goodway Group's COVID-19 programmatic trends dashboard.
Goodway Group’s Friedman Says Pubs Gotta Meet Agencies in the Middle
Jay Friedman, our president at Goodway, discusses the state of digital advertising against the global economic future in this interview with Ad Monsters.
As States Reopen, Conversion Patterns Point to Early Programmatic Recovery
Goodway Group's Benjamin Diesbach discusses the impact on CPM floor prices and early signs of recovery in this Street Fight Magazine feature piece on Goodway's COVID-19 dashboard.
Opinion: The Psychology of Business Recovery Post COVID-19
Goodway Group's Family Fun Friday initiative is highlighted in this Marketing Interactive piece around reigniting employee morale and resilience while working from home.
What Agencies Are Doing to Support the Mental Health of Their Employees
Adweek's piece on how agencies are supporting their employee's mental health showcases Goodway's dedication to championing parents and families with Fridays dedicated to family fun.
Lessons From Cannabis’ Lockdown Boom; Pandora’s Audio Experiences: Wednesday’s First Things First
Goodway Group's Jillian Pap, Director of People Experience, discusses how Goodway celebrates employee successes in a remote work environment in this Adweek: First Things First column.
Reinventing Buyer-Seller Strategic Partnerships For A Programmatic World
Goodway Group's work with PubMatic and the potential this has to to create incremental value for advertisers, publishers and SSPs was recognized in this contributed opinion piece in AdExchanger.
How COVID-19 Is Impacting Theme Parks
Find out how COVID-19 is impacting theme parks and get five ways you can start planning for how to connect with customers and new audiences in the future.
How COVID-19 Is Affecting Travel and Tourism
Find out how COVID-19 is affecting travel and tourism and the three areas travel industry marketers can work on now to positively impact results later.
How COVID-19 Is Impacting the Restaurant Industry
Find out how COVID-19 is impacting the restaurant industry and what three areas marketers should focus on now to support their restaurant brand.
How to Respond to COVID-19: Your Digital Advertising To-Do List
Find out what will likely happen in the coming days and get your digital advertising to-do list, everything to do now to respond to COVID-19 successfully.
What Our Goodway Pros Know: 10 Working-From-Home Tips
Remote work works. Read on to learn what our Goodway pros know and get all the working-from-home tips and tricks you need to succeed.
Your Blueprint To Leading Teams Working Remotely
Are you wondering how to manage your team working remotely? Here are our best tricks and tips to encourage and inspire you for remote workforce success.
Fast-Track Your Pharmaceutical Advertising With 5 Digital Tips
Fast-track your pharmaceutical advertising with these 5 tips that will help you accelerate results, build momentum and stay well ahead of the competition.
Coronavirus and Its Digital Media Impact: 3 Ways You Can Prepare Now
Curious about how smart marketers are currently planning to face and overcome coronavirus and its digital media impact? Prepare now in these 3 ways.
5 Destination Marketing Digital Strategies to Go From Zero to Hero
Build your business and drive steady foot traffic to your location with our top 5 destination marketing digital strategies.
Tackle Supply Path Optimization Like a Pro
Learn what supply path optimization (SPO) is and how to create a solid SPO strategy to improve your campaign performance and the ad tech industry at large.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?