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Blog 2018-02-12T20:07:03+00:00

Featured News

For Every Generation of Dads, a Father's Day Video Tribute

For Every Generation of Dads, a Father’s Day Video Tribute

As a third-generation family-owned company, Goodway knows the importance of championing family values. Here’s to our hardworking #GoodwayDads: a Father’s Day video tribute.
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MarTechSeries Mar Tech Series

TechBytes With Scotty Pate, Data Scientist, Goodway Group

MarTech Series interviewed our Data Scientist Scotty Pate about how he thinks AI-based marketing automation strategies will fare in 2018.
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Why Digital Media Is the First Franchisee-Friendly Medium

Why Digital Media Is the First Franchisee-Friendly Medium

In this QSR Magazine byline, Jay explains why digital media now offers greater measurement and sophisticated tools to franchisees than any other form of advertising available.
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Ad Exchanger

The Open Exchange’s Value Prop Keeps Getting Better

In AdExchanger’s “The Sell Sider” column, our COO Jay Friedman writes about how open exchanges are having a renaissance due to efforts like Ads.txt and explains why private marketplaces (PMPs) are programmatic advertising’s biggest time suck.
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Podcast: Goodway Seeks a Better Way to Do Programmatic

In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.

By |In the News|

Oracle Data Cloud Launches Program for Auto Dealer Marketing

This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.

By |In the News|
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  • Happy Father's Day weekend to all our #GoodwayDads
  • We had a blast networking at the Texas Marketing Summit recently. In case you missed it, here are a few quick pics. #TXMKTG

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What Is People-Based Marketing? All Your Questions Answered

Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.

By |Education|
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Recent Tweets

Follow Us on Instagram

  • Happy Father's Day weekend to all our #GoodwayDads
  • We had a blast networking at the Texas Marketing Summit recently. In case you missed it, here are a few quick pics. #TXMKTG

#InstaFollow

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We respect your privacy and take protecting it seriously.

Categories

Recent Tweets

Follow Us on Instagram

  • Happy Father's Day weekend to all our #GoodwayDads
  • We had a blast networking at the Texas Marketing Summit recently. In case you missed it, here are a few quick pics. #TXMKTG

#InstaFollow

Pricing Guide

What’s Programmatic Worth?

Goodway Group

Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.

Get the Guide
People-Based Marketing

People-Based Marketing Stat Pack Slides

Goodway Group

Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.

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Creative Best Practices Guide

Creative Best Practices Guide

Goodway Group

Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.

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Debunking Display Ad Myths

Debunking Display Ad Myths Stat Pack Slides

Goodway Group

It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.

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Advanced TV: Why Bother? Guide

Goodway Group

As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.

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Advanced TV Stat Pack Slides

Goodway Group

You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.

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Programmatic 101

Programmatic 101: How to Reach Today’s Consumers with Programmatic

Goodway Group

Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.

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Viewability White Paper

Goodway Group

In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.

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30 Days to Paid Digital Media Expertise

30 Days to Digital

Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!

Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.

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Impressions & TRP Calculator

Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:

  • How many TRPs does xx impressions equate to in my market?
  • How many impressions do I need to get to xx TRPs in my market?

TRP To Online Impression Calculator
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Note: Selecting multiple age groups will give you the total combined impression count for all age groups
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