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Goodway Group, a digital advertising company, has been fully remote for over 10 years
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Goodway Group Wins Silver Global Search Award for Best Local Campaign (PPC)
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Identity Needs A Solution Capable Of Actually Winning
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Control v Exposed Expands into APAC via Current Asia Partnership
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The Next Phase In SPO Is Based On Value Creation
Michael Shaughnessy, SVP, Operations & Partnerships at Kargo, discusses Jay Friedman's perspective around programming spending and the ISBA report in this AdExchanger article.
The Winners Of A Broken Duopoly Are Many, Not Few
What's next for the digital marketing duopoly? Jay Friedman, president at Goodway, discusses the four sets of winners as the current landscape begins to shift in this AdExchanger byline.
What’s a Car Dealership to Do?
Ami Sirlin, VP at Goodway, offers her insight into how dealerships can manage a smart digital marketing strategy during a pandemic in this Wards Auto byline.
Recognizing Location Bias Can Boost Workplace Diversity
Allwork.Space, an online publication that’s dedicated to the future of work, reposted Corean's lastest Fast Company byline on workplace diversity.
It’s Not a Recruitment Issue. The Ad Industry Needs Diversity Advocates in the Workplace
Goodway COO Corean Canty offers her perspective on diversity advocates in the workplace in this powerful Adweek byline.
Can remote work really improve workplace diversity?
Goodway COO Corean Canty shares insight into how workplace diversity plays into remote work in this thought-provoking opinion piece in Fast Company.
Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.
Doing SPO? Be Aware Of These Unintended Consequences
Amanda Martin, VP of enterprise partnerships, lends her insights into indudstry supply standards and inventory differentiators in this AdExchanger piece on SPO.
All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy
Danielle Krauter, VP of media strategy discusses the biggest challenges and shifts in buying behavior around CTV advertising in this Adweek piece.
The COVID-19 Era Underscores The Importance Of Rooting Out Publisher Fraud
Amanda Martin, VP of enterprise partnerships at Goodway, published a thought leadership piece on the impact of COVID-19 on publisher fraud in this Sell Sider column for AdExchanger.
How Brands Can Recover and Evolve After COVID-19
How can brands recover and evolve after COVID-19 and be stronger and better for all they serve? Our president Jay Friedman explains.
4 Ways B2B Marketers Can Succeed During COVID-19
In lieu of physical events, find out how B2B marketers can succeed during COVID-19 by getting in front of registered audiences now.
How COVID-19 Is Impacting Paid Social Media
In our latest blog, find out how COVID-19 is impacting paid social media and seven ways to make the greatest social media impact now.
Overcome COVID-19 With This 4-Step Conquesting Strategy
Follow this 4-step conquesting strategy to use digital advertising to grow your market share and share of voice during the pandemic.
3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive
The pandemic is hitting industries hard; but whatever the impact, here are 3 surefire ways small businesses can navigate COVID-19 and thrive.
9 Ways To Connect While Apart During COVID-19
To avoid the mental and physical effects of social isolation, check out our 9 ways to connect while apart during COVID-19.
How COVID-19 Is Impacting Theme Parks
Find out how COVID-19 is impacting theme parks and get five ways you can start planning for how to connect with customers and new audiences in the future.
How COVID-19 Is Affecting Travel and Tourism
Find out how COVID-19 is affecting travel and tourism and the three areas travel industry marketers can work on now to positively impact results later.
How COVID-19 Is Impacting the Restaurant Industry
Find out how COVID-19 is impacting the restaurant industry and what three areas marketers should focus on now to support their restaurant brand.
How to Respond to COVID-19: Your Digital Advertising To-Do List
Find out what will likely happen in the coming days and get your digital advertising to-do list, everything to do now to respond to COVID-19 successfully.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
Prove Your Advertising Works
By Jay Friedman, President of Goodway Group
Closing the gap between digital media metrics and your organization’s bottom line starts here. Jay Friedman’s newest book, Prove Your Advertising Works, is designed to help today’s CMOs connect the dots between digital marketing and business results with confidence.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?