In his VentureBeat byline, our CTO John Merryman explains what three things an enterprise must consider for AI success.
Goodway Group contributed to eMarketer's digital ad pricing statpack, which includes a trend overview of display, video and mobile prices in Q4 2017, both in the U.S. and worldwide.
Marketers targeting EU consumers need to enter the new first-price GDPR era with a plan in place. Our COO Jay Friedman shares with AdExchanger several strategies for delivering more value in today's programmatic world.
Ashton Gary, our digital strategy director, spoke about people-based marketing at the American Advertising Federation 10th District chapter's convention in Corpus Christi.
In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.
In this Enterprise Times case study, Mark Meade, our VP of Finance, talks about how we use Sage Intacct to help automate our business and hit our goals.
Our Director of Enterprise Partnerships, Amanda Martin, was quoted in LiveRamp's press release about its IdentityLink launch for TV.
This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.
This Oracle press release announced we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's rigorous program and to receive their Auto Elite Data Marketer (EDM) designation.
Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.
Learn how Apple's Intelligent Tracking Prevention works, what it means for your campaigns, the terms you need to know, and 4 quick advertising tips.
Using GRPs and TRPs in your multichannel campaign planning can connect the dots between traditional and digital media. Our guide will walk you through the terms you need to know and explain how to use the measurements.
It looks like the programmatic industry is headed for another banner year in 2018.
Imagine you’ve been tasked with creating a digital marketing campaign for a new healthy snack bar. How do you find these women online?
As publishers seek to better control ad inventory and improve yield, header bidding is on the rise in the digital media industry.
We’ve all been followed by that ad weeks after we looked up a product online and already bought it in the store. Soon this will be a problem of the past because people-based marketing is changing the digital ad game.
People-based marketing is a powerful way to bridge the gap between offline and online data, enabling you to act on everything you know about your customers and prospects.
Pumpkin-spice lattes are back on the menu and the only new movies out are horror flicks. Halloween must be close!
As a digital researcher, I like digging into the nitty-gritty of current industry hot topics. Right now, that’s people-based marketing.
Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Want tips on how to successfully develop your own remote workforce?
What’s Programmatic Worth?
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP CalculatorConvert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:
- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?