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Blog2018-11-01T11:25:34-08:00

Featured News

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Have You Kept Up With the Digital News? (August 2019)

Have you kept up with this month’s digital news? If not, skim or dig into our expertly compiled current industry news to get back to knowledgeable fast.
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data strategy for streaming TV users

Launch an Audience-First Data Strategy in 3 Simple Steps

Want your next programmatic campaign to achieve amazing results? Follow these 3 simple steps to make our audience-first data strategy work for you!
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young woman interacting with OOH advertising

Digital Is Shaking Up OOH Advertising

Digital is reshaping the OOH advertising industry. Learn what’s happening and what advertisers can do now to take advantage of DOOH.
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women reading digital marketing news on a desktop

Intriguing Digital Marketing News You Should Know (June 2019)

Read our June 2019 digital marketing news roundup and ramp up your knowledge fast with this intriguing news you should know.
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  • Is your #digital #marketing consultant the right fit for your #franchise? Check out our must-have checklist from #adtech expert @asirlin and learn the 20 questions to ask your next #advertising partner. #goodwaygrouprocks
  • We were honored to be a part of the #AdExchangerAwards last night with our valued partner @CTAM and a finalist among so many amazing brands and agencies. Congratulations to all the winners for your efforts in advancing the industry!

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Recent Tweets

Follow Us on Instagram

  • Is your #digital #marketing consultant the right fit for your #franchise? Check out our must-have checklist from #adtech expert @asirlin and learn the 20 questions to ask your next #advertising partner. #goodwaygrouprocks
  • We were honored to be a part of the #AdExchangerAwards last night with our valued partner @CTAM and a finalist among so many amazing brands and agencies. Congratulations to all the winners for your efforts in advancing the industry!

#InstaFollow

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GET MORE STUFF

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

We respect your privacy and take protecting it seriously.

Categories

Recent Tweets

Follow Us on Instagram

  • Is your #digital #marketing consultant the right fit for your #franchise? Check out our must-have checklist from #adtech expert @asirlin and learn the 20 questions to ask your next #advertising partner. #goodwaygrouprocks
  • We were honored to be a part of the #AdExchangerAwards last night with our valued partner @CTAM and a finalist among so many amazing brands and agencies. Congratulations to all the winners for your efforts in advancing the industry!

#InstaFollow

Pricing Guide

What’s Programmatic Worth?

Goodway Group

Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.

Get the Guide
People-Based Marketing

People-Based Marketing Stat Pack Slides

Goodway Group

Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.

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Creative Best Practices Guide

Creative Best Practices Guide

Goodway Group

Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.

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Debunking Display Ad Myths

Debunking Display Ad Myths Stat Pack Slides

Goodway Group

It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.

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Advanced TV Guide

Advanced TV: Why Bother? Guide

Goodway Group

As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.

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Advanced TV

Advanced TV Stat Pack Slides

Goodway Group

You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.

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Programmatic 101

Programmatic 101: How to Reach Today’s Consumers with Programmatic

Goodway Group

Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.

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What’s Programmatic Costing You?

Viewability White Paper

Goodway Group

In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.

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30 Days to Paid Digital Media Expertise

30 Days to Digital

Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!

Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.

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Impressions & TRP Calculator

Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:

  • How many TRPs does xx impressions equate to in my market?
  • How many impressions do I need to get to xx TRPs in my market?

TRP To Online Impression Calculator
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Note: Selecting multiple age groups will give you the total combined impression count for all age groups
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