Featured News
Have You Kept Up With the Digital News? (August 2019)
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Launch an Audience-First Data Strategy in 3 Simple Steps
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Digital Is Shaking Up OOH Advertising
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Intriguing Digital Marketing News You Should Know (June 2019)
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Google Is Overhauling How It Sells Programmatic Advertising
President Jay Friedman discussed what revenue percentage Google will take from transactions in a first-price auction, and what this means for publishers.
Google’s Adoption of First-Party Auction
In this Digiday article, Jay discussed how programmatic clearing prices have increased by 15 percent to 20 percent in some cases, excluding bid shading, and why Goodway hasn't been affected.
5 Key Trends Facebook Will Explore in 2019
In this MarTech Advisor article, Emily Blair, director of digital strategy and research, talks about why social media is crucial to marketers in 2019.
10 Tips to Creating a Winning Remote Culture
President Jay Friedman talks about Goodway's rewards system called Recognize and how it benefits remote employees.
Why 2019 Is the Year of Learning and Development
Jodi Younes shares the three L&D trends she's currently tracking in HR Technologist's article on LinkedIn's 2019 workplace learning report insights.
How the Trade Desk Has Evolved for the Next Stage of DSP Growth
In this article about The Trade Desk's growth, Jay talked to AdExchanger about TTD's strong take rate and what this means for marketers.
Goodway Group Appoints New COO Corean Canty
Goodway Group has appointed Corean Canty to the role of chief operating officer (COO).
Why Surveillance Capitalism Signals the End of Behavioral Targeting
In his AdExchanger byline, Jay talks about his three-step plan to starting a social movement and his thoughts on the future of behavioral targeting.
Is Your Self-Service Portal Ready for the Gig Economy
Jillian Pap's commentary was included in this HR Technologist article about how to to best prepare for a future with more gig workers.
Be Authentic to Reach Black Audiences
In her Adweek byline, Corean talks about how marketers can glean key learnings on how to more effectively reach black consumers.
We respect your privacy and take protecting it seriously.
Read the Digital Media News of the Moment in a Moment (April 2019)
Read our April 2019 digital media news roundup to save time, get ahead and stay knowledgeable. Then, further explore those articles that most interest you.
3 Ways to More Effectively Reach Black Audiences
How do you more effectively reach black audiences? Authenticity is key. Our COO Corean Canty shares three quick tips to becoming a more authentic brand.
Tips for a High-Scoring March Madness Advertising Strategy
Play the odds with a high-scoring March Madness advertising strategy. Here are four things you can do now to get ready for the big dance.
3 Proven Steps to Capturing Retail Foot Traffic From a Real Connected TV Campaign
Here are three proven steps to capturing retail foot traffic that will change the way you think about measuring results on your next connected TV campaign.
2018 Header Bidding Trends: The Update You Need to Read
With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.
Five Ad Tech Gifs That Will Have You Nodding (and Laughing)
No cute cats. No Ryan Gosling. But better. Have a laugh, or even punch up your presentations, social media posts, emails and more with our clever ad tech Gifs you didn't even know you needed.
3 Digital Marketing Trends That Top Our 2019 Predictions
Our 2019 predictions are in, and these are the top 3 digital marketing trends gaining momentum you'll want to include in your strategy for next year.
Don’t Google Your Own Keywords and Other SEM Strategies
Find out how searching for your own keywords can hurt your ad campaign and get other SEM strategies from our experts to ensure your paid search success.
The Current State of GDPR Compliance
GDPR Update: As more and more marketers work to achieve GDPR compliance, the impacts on programmatic advertising are coming to light.
Your Expert Guide to Online to Offline Attribution
Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
We respect your privacy and take protecting it seriously.
Why 98% of Our Employees Say We’re a Great Place to Work
What makes a company a great place to work?
Celebrating Our Culture as a SHRM When Work Works Award Winner
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
The Goodway Life: Explore the Realities of Remote Work
Five-year veteran, Charisse Klock shares how she tackles remote work and campaign operations from her home just outside of Richmond, Virginia.
Working Moms in Tech Share How to Get the Best of Both Worlds
No matter what title they have, women in tech industries are typically surrounded by men. However, that male-dominated culture simply doesn’t exist at Goodway Group.
How Core Values Inspired Our Maternity Leave Policy
Among Goodway Group’s core values, at the center of who we are and what we do are “Family Values.” For us, this means being there for each other when life happens.
Goodway Group Wins a Glassdoor Employees’ Choice Award
Goodway Group is pleased to announce we are among the winners of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2017.
Corporate Culture Matters
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high-tech industry is a virtual Boys' Club, with approximately 70 percent of the workforce made up of men.
Our Remote Workforce: The Goodway Story
Want tips on how to successfully develop your own remote workforce?
We respect your privacy and take protecting it seriously.
What’s Programmatic Worth?
Goodway Group
Today’s programmatic auction is more complex than ever. Buyers must navigate the pricing impact of header bidding, price flooring and increased competition for high-quality, cross-device inventory. The good news? Machine learning technology is helping to bring more efficiency to your campaigns than ever before. In our latest guidebook, we’ve researched the newest tech trends and shared how you can use them to get a 20%+ boost in campaign performance.
People-Based Marketing Stat Pack Slides
Goodway Group
Today’s advertisers must be able to recognize and reach their customers everywhere. But with the average consumer owning more than five devices and three email addresses, it’s easier said than done. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy.
Creative Best Practices Guide
Goodway Group
Want to make sure that your digital ads will resonate with consumers? Apply the creative do’s and don’ts listed in our Creative Best Practices guide. We provide you tips on display, mobile, and video to help you to develop effective ads for your brand.
Debunking Display Ad Myths Stat Pack Slides
Goodway Group
It’s not surprising most people give banner ads a bad rap. But our newest stat pack debunks the top display ad myths and more with the instant research you need to explain why online banners should be in every client’s budget. If you’re ready to learn more about why display ads work, access our professionally designed stat pack slides now.
Advanced TV: Why Bother? Guide
Goodway Group
As how consumers watch TV shifts from cable to streaming services, how you buy TV ads needs to evolve. Download our guide to learn everything you need to know about advanced TV — terms, stats and what’s in it for your clients.
Advanced TV Stat Pack Slides
Goodway Group
You know advanced TV is the way of the future, but your clients might still be wrapping their heads around it. Our Advanced TV Stat Pack slides cover audience composition, reasons for usage and spending trends so you can make the case for advanced TV.
Programmatic 101: How to Reach Today’s Consumers with Programmatic
Goodway Group
Have your clients taken the time to ensure their media strategy is up to date? What if you had a more compelling way to show clients how to reach today’s consumers with programmatic? Give your presentations a visual makeover with 10 professionally designed PowerPoint slides, specifically created to help agencies have more powerful conversations about programmatic on a practical level. Redefine their expectations of what programmatic can offer today.
Viewability White Paper
Goodway Group
In this white paper, our data-science team took on the task of analyzing more than one billion delivered impressions to discover viewability’s true impact on campaign performance, as well as the importance of viewability within the many factors affecting digital media campaign results.
30 Days to Digital
Jay Friedman with Geoff Halsema and David Wolk | New 8th Edition!
Targeting, real-time bidding, native advertising, offline attribution—complex topics like these can confound and intimidate the best of digital media novices and veterans alike. Through easily digestible daily readings, newly updated 30 Days to Paid Digital Media Expertise cleverly breaks down little-understood concepts and clearly walks through the state of the industry today.
Impressions & TRP Calculator
Convert your TRP goals into online impressions or vice versa with Goodway’s Impression and TRP calculator. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this tool will help you to answer the questions:- How many TRPs does xx impressions equate to in my market?
- How many impressions do I need to get to xx TRPs in my market?