Young man and woman at computer happy with their marketing report results

You’ve finally been given access to all the reporting systems and marketing programs you could want. Now what? Just because you’ve made the investment into site analytics, media platform reports and marketing automation platforms doesn’t mean they automatically integrate with each other.

With performance numbers spread across several platforms, how do you make sense of all the data? More importantly, how do you use that information to improve your marketing strategy? We’ll break it down so you can move from a state of analysis paralysis to a position of modern marketing bliss.

Do You Really Need All These Reports?

Quite simply, yes. One set of analytics just isn’t enough to guide your entire marketing strategy. But there are so many different platforms and reports you can use that it’s not always easy to identify which ones are actually helpful. While several of these systems may seem to track the same things, truthfully, most of the metrics aren’t interchangeable. To help you sift through the data more quickly, here’s a quick rundown of what each platform typically tracks:

10-SECOND MAXIMUM DURATION
FULL-SCREEN, VERTICAL VIDEOS ONLY
FREQUENCY, REACH, AND APP INSTALL REPORTING METRICS ONLY

Metrics Matter. So Start Analyzing Them.

While there are limitless options of what can be done when pairing your reporting results, start with these best practices to combine data across platforms for maximum insight.

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Highly respected for her unique mash-up of business savvy leadership skills and an insatiable passion for ad tech, Amanda Martin is Director of Enterprise Partnerships at Goodway Group, which she has helped become one of the leading independent digital partners to advertisers. In this role, Amanda works with programmatic leaders worldwide to translate complex digital products into solutions that help advertisers bridge the gap between successful digital media and real business results.

Driven by an entrepreneurial spirit, it is no surprise that Amanda’s decade-long industry experience also includes roles in interactive sales, account strategy, campaign management, and strategic insights with some of the top media agencies and holding companies in the U.S. With an ever-watchful eye on emerging trends in the digital landscape, Amanda is known for empowering others with the insights and tactical tools that catapult companies and careers to the next level.